Bob Cummings, the former EVP at WestJet and original president of Swoop, is returning to the WestJet family, once again as Swoop’s president.
Cummings most recently spent two years as CEO of Central Mountain Air, a regional Canadian carrier based in British Columbia. He now returns to Swoop officially on Monday, April 18.
During his original tenure at WestJet, Cummings led the growth of WestJet Vacations, and WestJet Rewards, and was integral in the launch of WestJet Encore, WestJet's regional airline. Now he will be tasked with improving the growth of Swoop, which most recently announced an expansion into the U.S.
"Swoop was created to make travel affordable and accessible for the most price-conscious travellers, and as we continue to expand and offer more schedule options, people can book with confidence when choosing our Canadian, ultra-low-cost airline," Cummings said.
"I am elated to return to The WestJet Group's leadership team and am looking forward to working alongside Swoopsters to bring more choice, lower fares and certainty to the market."