Celebrity Cruises, a Royal Caribbean Group brand, is a medium-sized upscale cruise line that sails a fleet of 13 cruise ships (as of end of 2023) to worldwide destinations, and three small (100 passengers or fewer) ships in the Galapagos. The focus throughout the fleet is on relaxed vacations, superior service, and fine dining.
The line's fleet is divided into three classes: Millennium, Solstice, and Edge Class, with the smaller, older Millennium Class vessels (about 2,000 passengers) offering the most traditional medium-sized cruise ship experience and the newest Edge Class ships (about 3,100 passengers) offering much more choice in terms of dining and entertainment.
Celebrity Cruises sails all over the world with itineraries visiting ports in Asia, Alaska, the Caribbean and Bahamas, Australia and the South Pacific, Northern Europe and the Mediterranean, Hawaii, South America, Bermuda, New England & Canada, Mexico, and the Panama Canal.
The Celebrity Cruises travel agent site provides a comprehensive suite of tools and resources to help travel advisors learn about and sell Celebrity cruises. (It is the same travel agent portal – CruisingPower.com – that advisors use for Royal Caribbean International and Silversea Cruises.)
You'll find the following tools and resources on Cruising Power (Celebrity):
- Cruise Planner
- Booking tools: Espresso (including group management); Flight Finder; Hotels, Shore & Land Excursions; Future Cruise Credit Redemption
- Sales & Marketing tools: eQuote; digital brochures and asset library; physical collateral ordering; My Marketing Center
- FlexPay, giving advisors the ability to pre-schedule up to 10 automatic payments
- Celebrity Learning educational program
- Promotions, Offers & Weekly Deals
Celebrity Cruises Travel Agent Training Program
Celebrity Cruises travel agent training is available via Celebrity Learning. The program is designed to give advisors insights into Celebrity Cruises and provide practical advice and selling tips for increasing their business with Celebrity.
Courses are organized into various sections on: Celebrity as a brand, how to target and market to the right clientele, maximizing earning potential with upselling, and how to use the Celebrity Groups program, among others.
Celebrity Learning graduates receive CLIA learning credits, access to Celebrity travel agent rates and Celebrity Learning coupons, and are eligible to participate in any of the line's Celebrity Learning at Sea opportunities.
To maintain their Celebrity Learning graduation benefits, advisors must recertify annually.
You can access Celebrity Learning via the Cruising Power travel agent site, under the "Training and Benefits" menu. Use the same Cruising Power agent login you normally use.
In addition to Celebrity Learning, advisors can check out "Celebrity's Seas Today," which is a webinar-focused series. Advisors can watch live or pre-recorded webinars on specific topics, such as group cruising or deployment announcements.
Celebrity Cruises Travel Agent Rates & Fams
Celebrity Cruises travel agent discounts are available on many sailings, but vary based on the occupancy levels of each voyage. Advisors can find out which sailings have agent rates on CruisingPower.com or at TheCelebrityCommitment.com.
Additionally, all graduates of the Celebrity Learning program receive Celebrity Learning coupons, which provide onboard savings.
In addition to standard commissions, Celebrity also offers a Rewards program for individual travel advisors. Via the program, advisors earn points redeemable for cash amounts (2,500 points equals $25) added to a reloadable gift card for every qualifying Celebrity booking they make. Points range from 500 for inside, ocean view and veranda cabin bookings to 1,500 points for Retreat upper suites and all Galapagos suites.
Celebrity Cruises Travel Agent Sales Reps
In the Americas, Celebrity Cruises has 58 sales reps throughout the U.S. and Canada.
Celebrity Cruises Travel Agent Marketing Assistance
Travel advisors have access to several marketing tools on the Celebrity Cruises travel agent portal. Here advisors can create their own customized and professional flyers and brochures with My Marketing Center; download digital photos, videos logos, brand guidelines, and more from the Celebrity Digital Asset Library; or order physical collateral via nexTouch.
Additionally, via the Marketing Assistance Program (located within Cruising Power), advisers can access more than a dozen interactive modules to learn more about things like search engine optimization and effective email marketing.
More marketing materials, including editable flyers and emails, are available on the Celebrity Cruises travel agent site, TheCelebrityCommitment.com.
Advisors registered with Celebrity also have complimentary access to BranchUp, a Facebook marketing and lead generation tool that provides automated, daily customizable Facebook posts.