Airbnb Ad Campaign Hits The Market

Airbnb last week rolled out a new global brand campaign through TV, digital, and print ads. Called “Live There,” the campaign focuses on the idea that travelers can get a more authentic experience by booking accommodations through Airbnb.

Along with the ads come a reengineered search function that adds new filters, like pools and price range, to better match travelers and available rooms. The app also includes Guidebooks, a collection of tips from the Airbnb community, that include the best restaurants and bars, attractions, and off-the-beaten-track tour ideas.