Search Travel Market Report

silversea
silversea
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Barbara Peterson
    • Brian Israel
    • Daine Taylor
    • Dan McCarthy
    • Denise Caiazzo
    • Jessica Montevago
    • Marilee Crocker
    • Mary Gostelow
    • Paul M. Ruden
    • Steve Gillick

Hyatt’s Laser-Sharp Focus on Luxury and Wellness

by Jessica Montevago / September 28, 2018
Hyatt’s Laser-Sharp Focus on Luxury and Wellness

CEO Mark Hoplamazian said the difference between Hyatt and other major hotels chains is their concentration on the luxury and upscale segments. Photo: The Park Hyatt Tokyo


Hyatt Hotels CEO Mark Hoplamazian outlined his larger vision for the company during the Skift Global Forum Thursday in New York City: a “significant focus” on the high-end traveler and wellness.

Hoplamazian said the difference between Hyatt and other major hotels chains is their concentration on the luxury and upscale segments rather than serving a wide range of guests.

“We’re the sole remaining multi-brand, multi-national hotel company that is hyper-focused on the high-end traveler. Starwood shared that position before they were acquired, but now the larger hotel companies Marriott, IHG, Accor and Hilton are spanning across a very wide range of guests,” he said.

While Hyatt was unsuccessful in acquiring NH Hotels, Hoplamazian said he still sees an opportunity to add additional brands within the luxury and upscale segments, specifically in Asia, Europe and parts of South America. Hyatt already announced it will be doubling its African portfolio by 2020, including its first in Ethiopia, in an effort to tap growing visits by African and Chinese travelers.

“Playing the scale game doesn’t make sense for us. We think the differentiation of experience and getting to know our high-end guests is what sets us apart,” said Hoplamazian.

The other priority for Hyatt is the burgeoning wellness market, where Hoplamazian said there is tremendous demand. In addition to expanding the Miraval Arizona in Tucson, the wellness resort and spa operator will open a new property in Austin in a couple of months, followed by one in the Berkshires in Massachusetts next year. 

Hyatt is tapping into Miraval’s expertise and philosophies to help guide its new wellness ventures.  

“We’re currently working on pilots for meeting planners and our corporate customers to embed some programming that will allow their meetings to be more effective,” said Hoplamazian. “These will be unique programming because we have experts that have been doing this for decades. These will allow you to have a fundamentally different experience that’s not just a different breakfast.”

The group also recently launched a digital experience platform called Find on its World of Hyatt platform, geared towards “enhancing the mind, body, and spirit.”

  2
  1
Related Articles
Tips for Understanding and Selling Wellness Travel
Hyatt Outlines 2020 Growth for Luxury Brands
Hyatt Introduces Select Service Lifestyle Brand, Caption by Hyatt
One Successful Travel Advisors’ Insights into Wellness Travel
Is Japan the World’s Next Wellness Destination?
Hyatt Further Expands Loyalty Program with New Lindblad Partnership
Hyatt Loyalty Program Adds More Hotel Brands
Bookings Open for Equinox Hotel at Hudson Yards
Travel Advisors Missing Out on $638 Billion Wellness Travel Market
Hyatt Joins Other Hoteliers, Cuts Group Commission Rate

MOST VIEWED

Brought To You By
  1. Israel Looks Ahead to Reopening for Tourism
  2. Travelers to Quintana Roo Will Soon Have to Pay Tourist Tax
  3. CDC: Vaccinated People Can Now Travel Without Testing or Quarantining
  4. Greece Will Welcome Travelers Again Starting on May 14
  5. CDC: U.S. Cruises Could Resume by Mid-Summer with Restrictions
  6. American Express Discontinues Non-Franchise Travel Associate Platform

MOST EMAILED

Brought To You By
  1. CDC: Vaccinated People Can Now Travel Without Testing or Quarantining
  2. Travelers to Quintana Roo Will Soon Have to Pay Tourist Tax
  3. Greece Will Welcome Travelers Again Starting on May 14
  4. Allianz Adds ‘Epidemic’ Coverage to its Travel Insurance Policies
  5. Travel Advisors Add Fees, Urge Clients to Purchase Insurance
  6. NCLH Submits Plan to CDC, Will Require All Guests to Be Vaccinated
Tip of the Day

I think being in contact with [my clients] gave them more confidence in me and the suggestions I offer.

Linda Kinsey, Custom Travel & Cruise

 Share...
Daily Top List
Brought To You By

5 Things Every Travel Agency Should Do To Boost Business

1. Specialize
2. Give a personal touch
3. Find your niche and sell an experience
4. Maintain a high standard of quality
5. Become a salesman…but inspire trust

Source: Azavista.com

 Share...
Previous Daily Top List
Top Stories
Silversea to Require All Guests to Be Fully Vaccinated
Silversea to Require All Guests to Be Fully Vaccinated

The luxury cruise line also announced new voyages aboard Silver Moon from June.

Read...
Seabourn Receives Approval from Greece to Resume Cruises in July
Seabourn Receives Approval from Greece to Resume Cruises in July

Seabourn Ovation will operate a series of seven-day cruises exploring the Greek Isles. 

Read...
Windstar Cruises Will Require COVID-19 Vaccinations for All Guests
Windstar Cruises Will Require COVID-19 Vaccinations for All Guests

Windstar on Tuesday announced that “until further notice” the cruise line will require proof of COVID-19 vaccination for all guests. 

Read...
Silversea Opens 2023 World Cruise to 'Unprecedented Demand'
Silversea Opens 2023 World Cruise to 'Unprecedented Demand'

Another day, another “record sales” headline from the cruise industry.

Read...
Crystal’s Bahamas Sailings Open to ‘Record Bookings’
Crystal’s Bahamas Sailings Open to ‘Record Bookings’

Crystal's first sailings in the Americas since last March opened to the line’s single biggest day of bookings ever. 

Read...
Crystal Opens Bookings for Serenity’s Bahamas Sailings
Crystal Opens Bookings for Serenity’s Bahamas Sailings

Serenity will be the first cruise ship to homeport in The Bahamas and return to cruising the Americas.

Read...
News Briefs
  • Regent Seven Seas Cruises Launches Travel Agent Sweepstakes to Win a Luxury Cruise
  • The Retreat Costa Rica’s Ups Travel Advisor Commission
  • Aman Announces Phased Reopening of Resorts
  • Arch Waldorf Astoria London Launches Free Rides for Healthcare
  • Ponant Issues New Payment and Cancellation Policy
  • Regent Seven Seas Launches 48-Hour Cancellations
TMR Outlooks
Expedition 2020
Wellness Outlook
Distribution Outlook
View All
Advertiser's Voice
https://img.youtube.com/vi/-FN5SliZm8E/0.jpg
Video: How Will Advisor Commission and Supplier Compensation Change?
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2021 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy