TTC Tour Programs Offer Immersive Culinary Experiences

by Richard D’Ambrosio
TTC Tour Programs Offer Immersive Culinary Experiences

TTC’s brands will offer access to VizEat hosts, who are trained chefs and home cooks, on selected trips or as optional experiences.


The Travel Corporation (TTC) is expanding its culinary travel offerings through a partnership with the "food experience platform" VizEat.
 
Beginning this summer, travelers booking through TTC’s brands, including Insight Vacations, Contiki, Trafalgar, and even the Uniworld Boutique River Cruise Collection, and Evan Evans, will be able to connect with VizEat hosts, who are trained chefs and home cooks, on selected trips or as optional experiences.
 
"Culinary experiences have always been an essential part of our tour and guided vacations offerings but we have definitely seen an increase in requests from our guests about the dining options and a desire for authentic and local experiences. This partnership gives the opportunity to scale our much loved "By My Guest" experience that we have with Trafalgar across all of our TTC brands and introduce new destinations, especially in Europe as our top-selling destination," said Dan Christian, chief digital officer, The Travel Corporation.
 
The hosts will share their meals and insights into their cultures with TTC guests, who will also be able to sample regional specialties and traditional cuisine in unique locations. VizEat is about three years old, and offers meal-sharing experiences with 22,000 local hosts in 110 countries worldwide.
Similarly, through a partnership between Evans Evans and SideStory, TTC provides guests with experiences like private photography lesson in East London, shopping with a Stylist and Vegetarian Foodie Tours.
 
According to Booking.com, 75% of global travelers “would likely travel somewhere known for its great food and drink.” According to responses to a September 2016 survey of nearly 13,000 travelers across 13 markets in September 2016, 79% of travelers between the ages of 18 and 34 are considering travelling somewhere for its culinary reputation.
 
Eight percent of respondents said they had travelled in the last year “to fulfil their hobby of fine dining,” while 7% specifically are pursuing their passion for wine.
 
“Culinary travel is an ever-growing trend, with travelers planning trips centered on taste-inspired exploration and seeking to fully immerse themselves in the local culture, of which food plays a huge part,” said Pepijn Rijvers, Booking.com chief marketing officer.
 
Reviewing 118 million traveler comments on their site,  Booking.com believes that Asian and South American flavors weigh heavily in the top global “foodie” destinations.
 
The top 10 cities globally are:
1. Hong Kong
2. Sao Paulo, Brazil
3. Tokyo, Japan
4. Athens, Greece
5. Kuala Lumpur, Malaysia
6. Melbourne, Australia
7. Bangkok, Thailand
8. Granada, Spain
9. Las Vegas, USA
10. Buenos Aires, Argentina
  1
  0
Tip of the Day

I do think there are possibilities for traveler advisors to make money doing domestic trips. I charge a planning fee for my time and expertise, and then book commissionable hotels and activities that meet the client’s needs.

Terri Weeks

Daily Top List

Best Resorts in Montana

1. The Resort at Paws Up

2. Blue Damsel Lodge on Rock Creek

3. Triple Creek Ranch

4. The Ranch at Rock Creek

5. Rainbow Ranch Lodge

Source: The Crazy Tourist

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=46d9854c-8d33-e911-b4aa-782bcb66a2f2

Give a Heads-Up, Get a Leg-Up in Business

Harness your knowledge, share your tips, and leave your clients wondering what else you know that they don’t.

TMR Recommendations
Top Stories
How Tour Operators are Combating Overtourism
How Tour Operators are Combating Overtourism

Off-peak season discounts and itineraries to lesser-known destinations in popular countries are helping to spread out tourist crowds over the course of the year.

Heritage Tours Launches Spotlight Series of ‘Celebrity Life’ Tours
Heritage Tours Launches Spotlight Series of ‘Celebrity Life’ Tours

A specialist in private travel arrangements unleashes its destination management skills on immersive small group tours.

International Women’s Day: Two Tour Operators Striving for Change
International Women’s Day: Two Tour Operators Striving for Change

The initiatives give women who live in challenged regions the training and opportunities to work, make money, and contribute to their local communities.

Globus Family Launches ‘Your Way’ Campaign to Promote Product Synergy
Globus Family Launches ‘Your Way’ Campaign to Promote Product Synergy

The classic tour operator is making it easier to combine its various travel styles and products into a single booking.

Pleasant Holidays Adds New Ship from American Queen
Pleasant Holidays Adds New Ship from American Queen

The veteran vacation packager is now offering all four paddlewheel riverboats of the American Queen Steamboat Company.

African Travel: The Meeting Point between Luxury and Adventure
African Travel: The Meeting Point between Luxury and Adventure

Celebratory travel, sustainability, and ‘sparking joy’ are among the factors driving adventure and luxury travel experiences.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: The Northern Lights of Finland