The AMR Collection Is Now Part of Hyatt’s Inclusive Collection of Propertiesby Daniel McCarthy /
The AMR Collection of properties has officially joined Hyatt’s Inclusive Collection, an important milestone in the story of Hyatt and ALG Vacations.
All the AMR properties are now fully integrated into World of Hyatt under the Inclusive Collection brand launched in May 2022. The news continues the growth of Hyatt’s all-inclusive offerings, a segment it had targeted with the ALG Vacations purchased last year and one that it officially entered back in 2013 with the launch of Hyatt Ziva and Hyatt Zilara.
In the last four years alone, Hyatt has doubled its all-inclusive footprint with more to come, including five new properties in Bulgaria’s Black Sea destinations, which are expected to open over the next two years.
The collection, which Hyatt touts as a group of properties that “delivers immersive, elevated experiences where everything is seamlessly included,” now includes Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas brands.
In a message to partners, Gonzalo del Peon, the group president for Americas and Global Commercial at Hyatt, said that all brands in the Inclusive collection “will benefit from greater awareness through this unified branding and from enhanced marketing efforts, especially right now while demand for all-inclusive travel is at an all-time high.
“By uniting under the Inclusive Collection, Hyatt’s newest portfolio brings together more than 120 resorts across 40 beachfront destinations and 11 countries, and endless opportunities for our partners.”
“Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program,” said Erica Doyne, senior vice president of marketing & communications, Inclusive Collection, Hyatt. “As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt has been in acquisition mode since the ALG Vacations purchase in 2021. Recently, the company announced ittt had reached an agreement to acquire Dream Hotel Group, the lifestyle hotel brand that includes Dream Hotels, The Chatwal Hotels, and Unscripted Hotels, for about $300 million. Dreams, which was founded by Indian-American businessman Sant Singh Chatwal in the 1970s, is known for hotels that include a focus on dining and nightlife experiences.