Empowering Women in Sports: WestJet Supports Northern Super League

Canada’s first professional women’s soccer league – the Northern Super League – will be kicking off April 16 with WestJet as its official airline sponsor.

This is WestJet’s inaugural partnership with a women’s professional sports league and something the airline says is its “foray into empowering women in sports and inspiring future leaders.”

“For nearly two decades, WestJet has championed women in sports through our Caring for Our Community and Airport Community Giving programs,” said Jeff Hagen, Vice-President of Commercial Development & Strategic Partnerships at WestJet.

“Becoming the Official Airline of the Northern Super League takes this commitment to new heights. This partnership represents more than just travel—it’s an investment in the future of women’s sports in Canada. We’re proud to connect fans and players to the game while contributing to the league’s success.”

“The Northern Super League is thrilled to partner with WestJet, a company that shares our vision for building strong communities, growing the beautiful game, and advancing women’s professional sports,” said Christina Litz, President of the Northern Super League.

“WestJet’s investment in our league is a testament to their belief in the power of sports to inspire and unite. Their support ensures that we can bring world-class women’s soccer to fans across Canada while creating a sustainable future for the league.”

Under the multi-year agreement, WestJet will provide transportation for all six of the NSL’s clubs: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC.

The partnership will include digital activations and social media contests to win and watch the games firsthand as well as a heavy branding presence on game broadcasters CBC Sports, TSN and RDS.

The Northern Super League will kick off on April 16, 2025