WestJet Partners with Tim Hortons for Inflight Coffee, Loyalty to Follow
by Bruce Parkinson
WestJet and Tim Hortons have announced a new partnership. Starting on November 30, WestJet guests can enjoy a new coffee experience onboard with the custom-crafted Tim Hortons Flight Roast.
The partners says the coffee is a unique blend specifically designed to taste its best at 35,000 feet.
That’s the first phase of the partnership. In 2027, Tims Rewards and WestJet Rewards members who link their accounts will be able to earn WestJet points on all eligible Tim Hortons purchases.
“Some partnerships just make sense, bringing together WestJet, Canada’s famously welcoming airline with Tim Horton’s, Canada’s favourite coffee is one of them,” said John Weatherill, WestJet Group EVP Chief Commercial Officer.
“We’re excited to welcome Tim Hortons and its new Flight Roast blend onboard, giving guests a little taste of home with every cup while reinforcing our ongoing commitment to delivering Canadians with a welcoming experience.”
Tim Hortons coffee and tea will be served on WestJet flights that currently offer in-flight refreshments. The Flight Roast coffee blend is a 100% Premium Arabica blend, roasted to a full medium for a smooth, rich, balanced cup with hints of toasted nuts, cocoa and red fruit.
“Since 1964, Tim Hortons has been serving great tasting coffee that Canadians love and we’re excited to bring Tims to the sky. We can’t wait for Flight Roast, a custom blend developed to be enjoyed exclusively for WestJet guests during their flights, to take off,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“This is just the first sip of something bigger. We’re thrilled to expand our loyalty ecosystem with our WestJet partnership to give Canadians even more value on their Tims runs starting next year.”
In 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts to earn points from both programs when they make eligible purchases at Tim Hortons. Account linking will also unlock exclusive offers and promotions.
Additional details regarding the loyalty partnership and member benefits will be announced closer to rollout in 2027.
