Atlas Voyages Unveils New Look & It’s Building an Expedition Yacht

There’s big news from luxury expedition cruise line Atlas Ocean Voyages. The company recently launched an evolution of its brand identity, and has now announced it is currently building its first-ever luxury expedition sailing yacht.

Atlas operates a modern fleet of purpose-built expedition yachts carrying fewer than 200 guests each: World Navigator, World Traveller, and World Voyager. The boutique brand offers year-round itineraries in remote warm and cold-water regions, combining curated luxury and immersive adventures.

Elevating the Brand Identity

Atlas says the refreshed brand expression reflects the sophistication, elegance, and intimacy of the experience it offers. It positions the line as the definitive choice for travellers seeking boutique luxury expeditions and emphasizes the emotional impact of small-scale, thoughtfully curated journeys.

Visual Identity: Contemporary, refined design elements—including the new brand mark and logo—communicate elegance and modernity, while photography, color palette, and typography reflect the intimate, immersive nature of the Atlas experience.

Verbal Identity: Language emphasizes connection, discovery, and the boutique hospitality mindset, aligning marketing and communication across all platforms.

Brand DNA: The brand emphasizes Intimacy, Hospitality, Passion, Immersion, Conscious Design, and Community, highlighting the tangible and emotional aspects of the Atlas experience.

“Our goal was to ensure that every touchpoint — from our visual and verbal identity to our marketing and media messaging — accurately reflects the experience our guests have aboard our yachts,” said James A. Rodriguez, President & CEO of Atlas Ocean Voyages. 

“This clarity and consistency have directly contributed to our performance, allowing us to achieve an exceptionally high return-guest ratio in a relatively short period. This is one of the strongest indicators of both brand loyalty and sustainable financial growth.”

Rodriguez added: “Atlas believes that travel should foster meaningful connections between travellers, the people they meet, and the world itself. Over the years, guests have shared that Atlas offers something truly extraordinary. This brand evolution is not a reinvention; it articulates what has always made Atlas unique, reflecting our world-class fleet, intimate scale, and the transformative moments that define each voyage.”

This week, Atlas Ocean Voyages announced that it is currently building its first-ever luxury expedition sailing yacht, a next-generation newbuild platform that represents a significant milestone in the company’s continued evolution and growth.

The new Atlas-class vessel is described as “an eco-friendly exploration yacht with hybrid propulsion and solid sails, representing a natural evolution of Atlas Ocean Voyages’ World-class expedition fleet.”

Dubbed “Atlas Adventurer,”  the vessel is being purpose-built for global exploration, balancing advanced technology with elevated comfort. The yacht features advanced marine systems and is equipped with three carbon masts and solid sails. When conditions at sea and with the wind permit, these elements will enhance operational efficiency and enable zero-emission cruising, allowing for a silent presence on the water. 

“This new Atlas-class sailing yacht represents the next step in our growth,” said Rodriguez. “It allows us to expand our destination footprint into regions our guests have been asking us for, while further solidifying Atlas’ position within the luxury expedition cruise category. As our brand continues to evolve, this vessel is a powerful expression of where we are headed: thoughtful growth, intentional design, and deeper global exploration.”

Accommodating up to 400 guests, supported by a crew of 275, the Atlas-class sailing yacht will introduce a significantly expanded onboard experience, including all-suite accommodations across every category, increased space and amenities, and a broader range of dining, wellness, and social offerings.

“This vessel serves as a bridge between the wind mastery of the 15th century and the solid sails and electric propulsion of the 21st century,” said Mario Ferreira, Chairman, Founder and Owner of Mystic Invest Holding, Atlas’ parent company.

“The yacht is designed to comply with future zero-emission port regulations and can navigate silently, allowing access to some of the most exclusive and restricted small ports around the world.”

The vessel will include seven dining venues, featuring specialty restaurants and a new culinary studio for hands-on learning and destination-inspired programming. It will also have five lounges and cocktail bar social spaces, along with two outdoor bars. 

Additionally, there will be an expanded fitness and wellness center, a large swimming pool, and purpose-built expedition capabilities, including Zodiacs, luxury motorboats, and a marina platform with an ocean pool for water-based exploration.

Beginning in late 2028, Atlas Adventurer will explore destinations across Asia, including Japan, South Korea, China, Vietnam, Indonesia, Malaysia, Thailand, and the Philippines, and Africa, including Seychelles, Madagascar, Tanzania, Kenya, Mozambique and South Africa.