Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

HAL Celebrates 152 Years with Incentive-Packed Anniversary Sale

by Bruce Parkinson  April 04, 2025
Holland America Line cruise

Photo: Holland America Line

Holland America Line is celebrating 152 years of offering cruise vacations with an “Anniversary Sale” that runs now through April 30. 

The sale includes sailings from April 2025 through April 2026, with cruises ranging from four to 56 days. Incentives include up to 30% off cruise fares, onboard credits up to $300 per stateroom, 50% reduced deposits and free third and fourth guests when travelling in the same stateroom.

All of Holland America Line’s global destinations are part of the offer: Alaska cruises and Cruisetours, Caribbean, Canada/New England, northern Europe, Mediterranean, Australia/New Zealand, South America/Antarctica, the Pacific Coast, Hawaii, Tahiti, Panama Canal, Mexico and Asia. Collectors’ Voyages, which combine two back-to-back, non-repeating itineraries, are also included. 

“Holland America Line’s 152-year history is worth celebrating in a big way, and our Anniversary Sale does that by rewarding loyal guests and new guests who want to experience our award-winning, personalized service,” said HAL president Beth Bodensteiner. 

“Cruising is an exceptional value compared to land-only travel, and offers like our Anniversary Sale make the art of leisurely travel even more attainable — whether it’s a weeklong Alaska vacation or a dream exploration around the South Pacific.”

Anniversary Sale Combines with ‘Have It All’ Premium Fare

The Anniversary Sale is combinable with Holland America Line’s popular “Have it All” premium fare. When booking with Have It All, in addition to the Anniversary Sale fare discounts, onboard credit, free third and fourth guests, and reduced deposits, guests also receive four high-value amenities: shore excursions, a Signature Beverage Package, specialty dining and a Wi-Fi Surf Package.

Onboard Credit Good for Dining, Shore Excursions and More

Guests who book an Anniversary Sale cruise receive up to a $300 per stateroom onboard credit (depending on stateroom category and length of cruise). The credit can be used for a variety of amenities, including specialty dining, spa services, shore excursions, gift shop purchases, beverages, photography and more. 

Free Third or Fourth Guests on Select Cruises

Third and fourth guests cruise for free on select departures when travelling in the same stateroom. This makes a family getaway or friends’ vacation even more affordable. Hundreds of cruises and Alaska Cruisetours on all 11 ships are included in the Anniversary Sale. Example departures and per person, per day starting fares:

  • 7-day Alaska Explorer on Westerdam, April 27, 2025, starting at $105.
  • 15-day Atlantic Seaboard & Colonial New England: Quebec City on Zuiderdam, May 9, 2025, starting at $65.
  • 14-day Baltic & Scandinavian Capitals with The HISTORY Channel on Rotterdam, Sept. 20, 2025, starting at $136.
  • 14-day Eastern Caribbean: San Juan and Antilles on Zuiderdam, Oct. 18, 2025, start at $75 per day.
  • 9-day Southern Caribbean and ABC Islands with The HISTORY Channel on Rotterdam, Jan. 9, 2026, starting at $111.

Taxes and fees are included in the fare. The Anniversary Sale is not valid on cruises three days or less or Grand Voyages.

  
  
Related Articles
AmaWaterways Refreshes Brand as New Ships and New Rivers Come Online
Luxury Cruising, Explained: Onboard Explora I with Patricia Di Benedetto and John Kirk
Tauck Opens Bookings for 2027 Global Journeys and Safari Portfolio
Oceania Cruises Sets Adults-Only Policy Ahead of Sonata Class Launch
Holland America Says Europe Cruises Are Surging for 2026
Hawaii Cruise Tax Temporarily Blocked by Appeals Court
Hawaii Cruise Tax Delayed While Court Processes CLIA Appeal
HAL’s Wave Season Offer: Balcony Upgrades, Up to 30% Off Fares & More
Orient Express Sailing Yachts Reveals New Itineraries for 2027
Seabourn Unveils 120-Day ‘Cape to Cape’ World Cruise for 2028

MOST VIEWED

  1. WestJet Responds to Viral Video Amid Backlash Over New Seating Configuration
  2. “The Turnout and Level of Commitment Stood Out”- Hidar Elmais on the Impact of TMP Events
  3. Lori Gold: From Toronto Travel Advisor to Mexico’s Go-To Expert for the Trade
  4. Club Med Charlevoix Guests Can Now Ski at Strike-Hit Le Massif
  5. U.S.-Canada Preclearance Projects Set to Move Forward
  6. Air Canada Offers Flexible Travel Options Amid Venezuela Crisis


Top Stories
Trafalgar Increases River Cruise Portfolio with Trafalgar Harmonie on the Seine for 2027
Trafalgar Increases River Cruise Portfolio with Trafalgar Harmonie on the Seine for 2027

Trafalgar Harmonie offers a 3:1 guest-to-staff ratio, French culinary traditions showcased onboard, and an intimate capacity of just 126 guests.

Royal Caribbean Pricing Now Inclusive of Taxes on Every Channel
Royal Caribbean Pricing Now Inclusive of Taxes on Every Channel

National Account Manager Eric St. Pierre describes the changes in a brief YouTube video.

TravelBrands Welcomes Celestyal to its Cruise Portfolio
TravelBrands Welcomes Celestyal to its Cruise Portfolio

Celestyal is known for itineraries that prioritize time ashore, including late departures and overnight stays, allowing guests to experience destinations beyond traditional shore excursions.

TravelBrands Brings Back Europe Extravaganza for 2026
TravelBrands Brings Back Europe Extravaganza for 2026

The promotion offers added value for both travellers and advisors, combining airfare savings with Loyalty Rewards incentives.

“It’s Different Out Here:” NCL Looks to Past for New Brand Platform
“It’s Different Out Here:” NCL Looks to Past for New Brand Platform

 Norwegian Cruise line has unveiled a new brand identity inspired by its 90s tagline, “It’s Different Out Here.”

Luxury Cruising, Explained: Onboard Explora I with Patricia Di Benedetto and John Kirk
Luxury Cruising, Explained: Onboard Explora I with Patricia Di Benedetto and John Kirk

Travel Market Report Canada recently had the pleasure of joining Patricia Di Benedetto, Canadian Director of National Accounts for Explora Journeys, aboard Explora I to experience firsthand what all the buzz is about around luxury cruising. Suffice to say, we get it now.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
WATCH: Wingbuddy Founder Christian Hakim on the Name, the Strategy, and What’s Next with John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences