HX Expeditions Appoints Global Marketing SVP

HX Expeditions has appointed Cinzia Amadio as senior vice president of global marketing. She will lead all aspects of marketing to drive stronger alignment across all teams, clearer priorities, and a more seamless experience at every stage of the HX brand journey.  

Amadio brings more than a decade of industry experience to the role, most recently having served as chief marketing and growth officer at ROAR AFRICA, an ultra-luxury safari company. Prior to that she spent nine years at Silversea Cruises where she held several senior leadership positions across global marketing, consumer and trade marketing, marketing planning and execution, and expedition business development.

“We are delighted to welcome Cinzia to HX. She brings a unique combination of digital expertise, brand-building capability, and deep experience in both the luxury and cruise sectors, which will be invaluable as we continue to strengthen the guest experience and grow the business,” said CEO Gebhard Rainer.

“I’m excited to join HX at such an important moment for the business” said Amadio. “There’s a real opportunity to build on the strong brand foundations already in place and connect brand storytelling, marketing performance, and digital capability more closely. By working together across these areas, we can deliver clearer, more consistent experiences for our guests and strengthen every stage of their journey with HX.”

She will report directly to Rainer.