Scenic & Emerald Cruises Open Early Access to 2028 River & Land Journeys
by Bruce Parkinson
An Emerald Star-Ship in Cologne.
Scenic Group has opened early access to its 2028 luxury Europe river cruising and land journeys collection, featuring new itineraries and enhanced land extensions.
The company says that across its luxury brands, Scenic and Emerald Cruises, the 2028 program has been aligned to growing demand for longer stays, more immersive regional experiences and flexible combinations.
“Europe is one of the world’s most immersive regions to explore by river, and for 2028 we have expanded the ways guests can experience it,” said Elisabeth Sadler, Vice President, River Cruising Product, Scenic Group.
“Every season we look at how our guests are travelling and where we can provide more meaningful journeys. For Scenic, we’ve reimagined some of our most popular river and land itineraries to provide longer stays, new destination pairings and expanded extension options, whilst retaining the exclusive Scenic Enrich and Freechoice experiences.
For the Emerald Cruises collection, we have introduced a new itinerary along the lower Danube River, where we see strong demand for guests to explore more authentically.”
With early access prices and Super Earlybird offers now open, travel advisors can secure preferred dates and suites for their clients, ahead of the general release.

Scenic’s All-Inclusive Europe River and Land Journeys
Scenic’s 2028 Europe collection introduces new land extensions and enhanced cruise-and-land combinations.
The 11-day Spectacular South of France river cruise has been redesigned, now operating between Lyon and Tarascon, or reverse, with six overnight stays in port, two late departures, and extended cruising to Chalon-sur-Saône, opening up further access to Burgundy’s riverside towns.
New and enhanced extensions include:
- A four-day Monte-Carlo & French Riviera extension, featuring a stay at Fairmont Monte-Carlo and Scenic Freechoice touring to Èze and a traditional perfumery, or Menton with a local limoncello tasting.
- A five-day Grand Castles of the Loire journey, paired with Seine and Bordeaux river cruises immerses guests in the Loire Valley’s magnificent châteaux, Renaissance heritage and celebrated wine-country landscapes.
- A four-day Brittany Discovery extension, paired with Seine itineraries with Scenic Forechoice excursions to Mont-Saint-Michel or Saint-Malo.
- A three-day Munich extension, connecting via Regensburg on selected Gems of the Danube departures.
Emerald Cruises: New Danube Capitals & Crossroads river cruise
Emerald Cruises will launch Danube Capitals & Crossroads, a new 10-night river cruise from Passau, Germany, to Belgrade, Serbia. The 11-day itinerary travels through Germany, Austria, Slovakia, Hungary and Serbia, combining classic Danube capitals with the cultural energy and heritage of Eastern Europe.
The Emerald Star-Ship experience includes all meals with complimentary wine, beer and soft drinks at lunch and dinner, daily guided excursions, EmeraldACTIVE excursions and EmeraldPLUS experiences, airport transfers, gratuities and more.




