Scenic Luxury Cruises & Tours Joins Virtuoso as Regional Partner

Scenic Luxury Cruises & Tours has been accepted into Virtuoso’s exclusive travel network as a regional partner serving the group’s member agencies and travel advisors in Canada, the U.S., Latin America and the Caribbean. 

The company says this means new sales and marketing opportunities within those markets, connecting Scenic Luxury Cruises & Tours with advisors specializing in luxury and experience-driven travel and their  clientele. Virtuoso agencies worldwide sell an average of $48 billion annually, making the network the most significant player in luxury travel.

“Virtuoso is pleased to welcome Scenic Luxury Cruises & Tours as a regional partner serving Latin America and the Caribbean; the U.S. and Canada,” said Lori Sheller, VP, global cruise at Virtuoso. 

“Scenic’s commitment to exceptional service and immersive luxury travel experiences aligns well with the interests of advisors and clients within these markets. We look forward to developing a strong relationship together.”

Scenic Luxury Cruises & Tours joins Virtuoso’s portfolio of luxury travel providers, including top-tier hotels, resorts, cruise lines, airlines and tour operators. As a regional partner, Scenic Luxury Cruises & Tours will be able to connect and network with Virtuoso agencies through multiple communications channels and events, allowing them to develop relationships with leading leisure travel advisors.

“In Canada, we continue to see strong momentum and growing demand for intimate, ultra-luxury travel experiences,” said Lisa McCaskill, Scenic’s VP of sales and marketing for Canada. 

“This partnership creates exciting new opportunities to introduce more Canadian travellers to our river cruises and Discovery Yacht experiences around the world.”