TMP on the River Wrap Up: Insights from Canadian Advisor Cathy MacKinnon

Earlier this month, Travel Market Place on the River (TMP on the River) was held onboard the AmaViola and 90 advisors from across Canada and the U.S. – about 75% of them Canadian, gathered in a blend of FAM trip and conference.

Hosted by AmaWaterways and their Director of Sales, Sandra Gardiner, advisors took advantage of five educational sessions such as how to create better photographs, how to work with local and trade media, and how to use A.I, throughout the seven days of sailing. The sailing itinerary was a brand new one for the cruise line; the Best of Danube.

Brian Israel, TMR publisher said combining the extraordinary experience that AmaWaterways offers with TMP shows gives participants the best overall FAM experience possible. 

“It gives them everything they need to market, plan, and sell river cruises when they get home.”

Gardiner echoed that sentiment.

“This unique collaboration not only offers an unforgettable journey through Europe’s iconic, breathtaking waterways, but also equips travel advisors with the knowledge and tools and strategies to grow their business and maximize their revenue potential.”

“Together we are elevating the future of travel entrepreneurship- one river at a time.”

With so many Canadian advisors taking part, Travel Market Report Canada reached out for first-hand insights into both the TMP on the River experience and cruising with AmaWaterways.

“The atmosphere onboard AmaViola was relaxed yet refined, with opportunities for guests to indulge in exceptional dining, wine tastings, and engaging cultural events,” first timer Cathy MacKinnon of Cathy’s Travels told Travel Market Report Canada.

“The onboard entertainment and activities are thoughtfully tailored, ensuring a well-rounded experience that suits a wide range of interests.”

MacKinnon says the AmaViola is an ideal option for those looking for a luxurious, culturally immersive way to explore the beauty and history of Central Europe.

“Embarking on the AMA Viola cruise from Budapest was a captivating experience, offering a perfect blend of luxury, exploration, and cultural immersion. This round-trip journey along the Danube River provided guests with an elegant setting to discover Europe’s most iconic cities and scenic landscapes.”

“As a travel agent, I would confidently recommend the AmaViola for anyone looking to experience the magic of Europe from the river’s edge, all while enjoying the modern amenities of a world-class cruise. The seamless combination of comfort, rich itineraries, and superb service ensures that first-time river cruisers, as well as seasoned travellers, will be thoroughly satisfied.”

MacKinnon says the educational sessions she experienced onboard during TMP on the River has given her the tools she needed to help grow her sales and elevate the service she offers her clients.

“The “talking to the media” session has given me the confidence to represent my brand and expertise, while the insights into river cruising have deepened my understanding, allowing me to sell these journeys with even more passion and knowledge.

I can tell you firsthand how incredible the training experience was. This is the training you don’t want to miss.”