Virgin Voyages Commits to Alaska in 2026 – and 2027

by Bruce Parkinson November 06, 2025

Virgin Voyages is setting course for the Last Frontier in the summer of 2026 – and 2027.

In 2026, between May and September, Brilliant Lady, the newest ship in Virgin’s fleet, will celebrate the grand finale of her inaugural North American tour with 17 new voyages visiting 12 destinations. Itineraries go on sale for the general public starting November 13.

Seven- to 12-night itineraries will depart from Seattle and Vancouver with stops in Alaska’s magnificent wilderness and Canada’s untouched northwest.

The MerMaiden voyage (May 21-28), for example, departs from Seattle and spends a day sailing to Ketchikan, a quaint village located amongst the Tongass National Forest.

From there Brilliant Lady docks in Sitka – the iconic seaside town teeming with local culture that inspired Ryan Reynolds’ and Sandra Bullock’s rom-com “The Proposal” – followed by a day voyaging up the impressive Tracy Arm Fjord. Brilliant Lady will also dock in Prince Rupert (British Columbia), a coastal town offering cosmopolitan amenities, before spending a final day travelling back to Seattle.

Your clients can enjoy the Virgin Voyages vibe along with Alaska’s amazing scenery.

“We have incredibly high repeat rates, so our Sailors are always challenging us to seek new horizons; they always want to know ‘where else can we sail with Virgin?’” said Virgin Voyages’ CEO Nirmal Saverimuttu.

“Soon our Sailors can visit one of the world’s most incredible destinations on the No. 1 cruise line, all while enjoying new and exciting artists, chefs and musicians that bring the Virgin vibe.”

In May, 2024, members of the brand’s Sailing Club – Virgin Voyages’ loyalty program – were offered a chance to snag Front(ier) of the Line passes to pre-purchase the limited Alaskan itineraries. After selling out, the Front(ier) of the Line passholders get booking access starting this week, with voyages opening to the general public on Nov. 13.

Shortly after the 2026 Alaska announcement, Virgin Voyages has confirmed that it will return to Alaska in 2027, with seven to 12-night round-trip sailings from Seattle and Vancouver, featuring the Inside Passage, Hubbard Glacier, Tracy Arm Fjord and top ports.If you have interested clients, the timing is good, as Virgin Voyages just announced its Black Friday/Cyber Monday deal with a buy one Sailor, get the second 80% off + up to $400 in free drinks promotion, which applies to these new 2027 routes. Travellers will also score 10% off if they pay in full.