Virgin Voyages Launches Expansive Status Match Program

Virgin Voyages has launched a limited-time expansive status match program offering instant status match recognition to about 50 million travelers who hold high-tier status with more than 35 airline, hotel, and cruise loyalty programs.

Clients must apply for Virgin Voyage’s status match by Jan. 16, 2026, then book voyage by March 31, 2026, to snag Blue Extras. Applicable sailings depart through Summer 2027, with departures from Miami, San Juan, New York, Barcelona, Athens, Los Angeles, and Seattle.

“Loyalty programs have gotten it backward,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “They ask for more, give less, and call it a reward. We’re flipping that. From the moment sailors step aboard, we want them to feel recognized, relaxed, and reminded of why they fell in love with travel in the first place.”

Eligible Programs

To start with, Virgin Voyages is recognizing loyalty members from across the Virgin family, extending Blue Extras hospitality to eligible members of Virgin Atlantic’s Flying Club and Virgin Australia’s Velocity Frequent Flyer.

The enhanced Status match is also eligible across 35+ travel programs including: American Airlines’ AAdvantage, United MileagePlus Program, Delta SkyMiles, Marriott Bonvoy, Hilton Honors, World of Hyatt, IHG One Rewards, Royal Caribbean’s Crown and Anchor Society, Norwegian Cruise Line’s Latitudes Rewards, Carnival’s VIFP Club, and dozens more.

Blue Extras can be used for premium coffees at the Grounds Club, complimentary laundry service, cocktail events and more.

“You earned your status,” said Saverimuttu. “You put in the flights, the nights, the spent. Other programs responded by taking more and giving less. We’re responding by opening our doors and saying: we see you, we appreciate you, come sail with us.”