Virgin Voyages Wraps its 2025 Celebration Voyages with Nicky Jam, Mel C and Kathy Sledge
by Marsha Mowers
Virgin Voyages has launched an expansive status match program.
Virgin Voyages has successfully concluded its highly anticipated trio of 2025 Celebration Voyages—three consecutive, sold-out sailings that captured the brand’s bold, music-infused spirit.
Designed to elevate the at-sea experience, each voyage featured unforgettable live performances by global superstars, including Latin hitmaker Nicky Jam, Spice Girl icon Melanie C, and disco legend Kathy Sledge.
Each voyage fused Virgin’s signature style with the star power of artists whose music spans generations. From electric DJ sets and poolside performances to Q&As, surprise meet-and-greets and epic Scarlet Night moments, more than seven thousand Sailors were treated to a one-of-a-kind experience.
“Music is deeply rooted in our brand DNA, and our Celebration Voyages are a testament to how we bring that legacy to life at sea,” said Jamie Douglas, Director of Immersive Experiences at Virgin Voyages. “We’ve created something that goes far beyond entertainment to be immersive, intimate and unforgettable.”
Highlights from the 2025 series included:
- Nicky Jam set the Caribbean ablaze aboard Valiant Lady with an electrifying, Latin-infused poolside performance of his latest hit, “Hiekka” — calling on Sailors to shake their hips, surrender to the rhythm and let the music guide them, lyrics or not.
- Melanie C turned Scarlet Lady’s itinerary into a full-blown, Spice-fueled celebration, blending throwback girl-power anthems with modern beats.
- Kathy Sledge transformed Resilient Lady’s top deck into a joyful dance floor from the moment soundcheck began with more than 200 Sailors spontaneously showing up to start the party at 10 a.m! Kathy’s set of course included the ultimate performance of “We Are Family.”
In 2026, Virgin Voyages is rebranding this series as the Red Hot Sailing Club Voyage.





