Anguilla Tourist Board Signs Jesson & Company as Canadian PR, Marketing Partner
by Bruce Parkinson
Anguilla has glorious beaches.
The Anguilla Tourist Board (ATB) has appointed Jesson & Company Communications Inc. as its Public Relations, Sales & Marketing Agency of Record in Canada.
ATB says the partnership will support its efforts to strengthen destination awareness, travel trade engagements and media relations in its second-largest source market.
“We are so pleased to be working with Jesson & Company Communications again as Anguilla approaches its next winter travel season riding a wave of positive momentum and perception,” said the Honourable Cardigan Connor, Minister of Health, Tourism and Sports.
“There are few agencies with as much expertise in the sector, and we are confident their familiarity and passion for the destination will help them create new opportunities among Canadians seeking an elevated and perfected Caribbean experience.”
The appointment comes amid strong tourism momentum: Anguilla recorded 90,017 total visitor arrivals in the first quarter of 2026, its strongest first quarter in 34 years, while Canadian stayover arrivals increased 40% year over year, from 2,138 in Q1 2025 to 2,993 in Q1 2026.
New weekly Saturday air service from Toronto Pearson International Airport via Providenciales, Turks and Caicos Islands, is also scheduled to begin on December 19, 2026.
“Canadians are increasingly looking for new horizons in both the traditional winter travel season and the offseason, and what they crave more than anything when selecting a destination is authenticity,” said Barbara Jesson, CEO and Founder of Jesson & Company Communications Inc.
“Anguilla is rich in both experience and culture, and we look forward to sharing more compelling stories from the destination through our Public Relations and Marketing efforts.”
“In Anguilla, we work closely with our stakeholders and partners on-island to deliver a world-class visitor experience,” said Jameel Rochester, Director of Tourism at the Anguilla Tourist Board. “With this Canadian partnership, we are strengthening our connection with a market where Anguilla’s luxury, authenticity and warm hospitality strongly resonate.”
