BDMs Spread Holiday Cheer in London, ON
by Marsha Mowers
“The Caroling Crew of Christmas,” hit London, Ontario last week, spreading holiday cheer to advisors, and decked out in full Christmas garb.
The afternoon was the brainchild of Aaron Crawford, Business Development Manager at Holland America Line, who organized representatives from Seabourn, HX Expeditions, Globus Family, Exodus Travels, Manulife, The Armstrong Collective, Viking, Sandos and Celestyal to kick off the holidays in a most festive way.
“There’s something truly incredible about taking the time to thank each partner for the continued business and relationships built over the past year,” Juan Carlos Ruiz, BDM Sandos Resorts told us.
“Travel advisors do so much throughout the year to support their favourite partners,” said Krista Rothfuchs, Business Development Manager at Exodus Adventure Travels. “As a group of BDM’s, we thought it would be fun to return the favour in a festive way before the holiday season. The joy, the smiles and the laughter that came from our agency visits – and questionable singing abilities – definitely spread the holiday cheer we were going for!”

Other BDMs taking part were Ian Kivell (HX Expeditions), Elaine French (Globus Family), Karen Salviato and Carol Reid (Manulife), Krystal Langenberg (The Armstrong Collective), Hilary Brown (Viking), and Stephanie McDonald (Celestyal).
The group visited RobertQ Travel, Posh Travel, Transat LuxeXperts, two Expedia Cruises locations, Ellison Travel & Tours, CAA Travel and Budget Travel Warehouse throughout the day, with RobertQ providing the transportation.
Plans for 2026 are already in the works.