Direct Travel Announces Luxury Brand

Direct Travel has announced the launch of a private luxury division, Direct Travel Luxe, a high–touch concierge travel service providing hand-tailored experiences to affluent members.

This 24-hour service will be by invitation only, for business and leisure travelers.

Some examples of the experiences being offered are Grand Cru tastings at private chateaux during an insider’s tour of Burgundy and Bordeaux, Nepal by private helicopter, a whisky lover’s tour of Scotland aboard the Royal Scotsman, and a personal Tour de France with an expert cycling guide.

Luxe is one of several invitation-only programs with hotels including the Langham, Four Seasons, Ritz Carlton, and Belmond; and with tour operators like Abercrombie and Kent.

–Anna Gleksman