Ensemble Summit Reimagines the Future of Travel

Ensemble brought together more than 200 members and partners from across North America for its annual Summit, held this year at the iconic Fairmont Le Château Frontenac. The three-day event, themed “Reimagine the Future,” focused on collaboration, leadership, and the evolving needs of today’s travel businesses.

Exclusively designed for agency owners, managers, and top supplier partners, the Summit tackled the challenges and opportunities of travel. Sessions explored strategies to leverage rising air demand, reimagine marketing and reporting, and deepen customer engagement, all with the goal of helping members drive performance and profitability.

Ensemble President Michael Johnson opened the event alongside the Senior Leadership Team, including newly appointed SVP, Partner Relations, Danny Finkel. Johnson reported strong year-over-year growth for the consortium, highlighted by the addition of 55 new member agencies and 120 new preferred partners.

“The Census is invaluable in helping us understand what’s resonating with our members and where we can focus our efforts to better support their evolving needs,” said Kristina Boyce, SVP, Member Services. “It validates that we’re on the right path while also pinpointing where continued investment will deliver the greatest value ensuring our programs and resources drive meaningful impact for our members and their businesses.”  

Growth has been particularly strong in the cruise and sun and sand segments, areas where Ensemble now holds a market leadership position. Johnson credited this success to Ensemble’s complete transformation across technology, marketing, partner engagement, and training. He reaffirmed the organization’s mission to equip members with the tools, visibility, and support they need to thrive in a competitive marketplace.

Johnson said at the heart of Ensemble’s strategy is a redefinition of what a modern consortium should be—a true partner in helping agencies build stronger brands and more profitable businesses.

The event’s keynote, delivered by Jeremy Kressmann, VP of Skift, drew on insights from Skift’s 2025 State of Travel Report to explore the evolving travel landscape and its implications for the advisor community. Kressmann examined the impact of geopolitical events on destination trends, the growing role of live sports and entertainment as travel drivers, and the opportunities and challenges presented by AI, particularly how it is reshaping both workflow efficiency and the search for information.  

The Summit concluded with a meeting of the President’s Circle, an executive-level strategic discussion with the network’s top members (by production) aimed at driving tighter control of supply programs and increased sales through Ensemble programming.   

The Summit is part of Ensemble’s award-winning series of events that foster learning, collaboration and recognition across its network including Horizons – consortium-wide annual event (May 2026, Las Vegas); Skyline – regional gatherings across the U.S. and Canada; Beyond Extraordinary Experiences – exclusive once-in-a-lifetime experiences for top performers; and Uncharted – virtual learning series.  It was also announced that the next Summit would be held from November 4-6, 2026 in Mexico.