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Manulife Canada Launches New Advisor Platform

by Marsha Mowers  August 27, 2025
Manulife Canada Launches New Advisor Platform

Manulife Canada has launched a new advisor platform with tools to help make bookings even easier for advisors.

The new system is designed to create a smoother process for agents, providing them with options and benefits that make transitioning to the new platform seamless.

“As a leader in the travel insurance industry, we’re continuously working to improve agent and customer experience. We’re thrilled to introduce this advanced system, which is an exciting step forward in our journey to innovate and simplify insurance solutions for both agents and travellers,” says Pamela Wong, Head of Travel Insurance and General Manager, Affinity at Manulife Canada.

“Travel agents are essential to our industry, and we’re dedicated to equipping them with the tools they depend on. With this new system, we’re empowering professionals to confidently offer the travel insurance solutions their clients expect, helping create an easy and well-rounded travel planning experience.”

Key Features of the New System:

  1. New Product Offerings: The new platform will include new product offerings, including the brand-new Non-Medical Premium Protection Plani, tailored for travelers seeking comprehensive trip protection without the additional cost of medical coverage. This plan is ideal for those with existing health coverage or those focused on trip cancellation, interruption, baggage loss, and delays.
  2. Product Selector Tool: The intuitive Product Selector Tool streamlines the selection process, allowing travel agents and their customers to choose the right travel insurance product with just a few clicks. This smart and simplified tool is designed to align seamlessly with customers’ travel plans.
  3. Ongoing Engagement Capabilities: New tools enable travel agents to offer timely protection reminders in a streamlined and automated way right up to trip departure, ensuring travellers have the coverage they need when they need it most.

“This new system is designed with travel professionals in mind, providing them with intuitive tools and the ability to easily follow up with customers,” adds Jennifer Waver, Head of Travel Distribution at Manulife Canada.

“These enhancements not only streamline the insurance selection process but also ensure that travellers receive timely and comprehensive coverage, enhancing their overall experience with Manulife.”

  
  
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