Collette’s “The Guided Advantage” is a New Selling Playbook for Travel Advisors

Collette says it is doubling down on its commitment to the travel advisor community with the launch of “Guided Advantage: A Selling Playbook for Travel Advisors 2026–2027.” 

This strategic resource is designed to help advisors grow their business by confidently delivering premium guided travel experiences to clients.

The global tour operator says that as trip planning becomes more complex and traveller expectations continue to rise, the playbook positions advisors as the essential advantage — equipping them with the tools, language, and strategies needed to stand out in a crowded marketplace.

“Your clients are navigating more choices than ever before,” said Kelsie Marchetti, Head of Virtual Events at Collette. “This playbook helps advisors cut through that noise — leading with expertise, building trust, and matching each traveller with the right experience.”

“The Guided Advantage” helps advisors reposition guided travel as a premium solution for today’s traveller — one that delivers:

• Deeper cultural connection.
• Thoughtful pacing with more time in destination.
• Built-in flexibility and personalization.
• Seamless, expert-managed logistics.

The playbook utilizes a simple framework to help advisors move from transactional selling to trusted consulting:

• Uncover your client’s travel style through meaningful questions.
• Match preferences to Collette’s diverse tour portfolio.
• Recommend experiences based on how your client wants to travel.

To support more confident selling, Collette provides advisors with practical ways to communicate value beyond price — highlighting the benefits of guided travel, including:

• End-to-end planning handled by experts.
• Dedicated Tour Managers throughout the journey.
• Hand-selected accommodations and immersive experiences.
• Built-in cultural and culinary moments your clients couldn’t easily access on their own.

“The Guided Advantage” also focuses on helping advisors expand their business through:

• Group travel as a driver of loyalty and revenue.
• Extensions and enhancements that personalize each trip.
• Post-trip engagement that turns great experiences into long-term relationships.

With additional support tools including the Travel Advisor Portal and MyCollette to Business Development Managers and on-demand training — Collette says it wants to be “a true partner to advisors at every stage of the selling journey.”  

Visit Collette’s Travel Advisor Portal to find out more.