G Adventures Celebrates Canada with New Vancouver Island Trip & Global Caesar Guide

G Adventures celebrated Canada Day by releasing its latest Canadian booking data alongside the official launch of a brand-new Geluxe domestic itinerary on Vancouver Island, designed to help meet a 207% year-over-year surge in domestic travel.

To celebrate Canada’s birthday, the homegrown tour operator partnered with Chef Siobhan Detkavich, Top Chef Canada alum and travel advisor, to create The Great Canadian Caesar Guide. 

True to G Adventures’ official company value to “embrace the bizarre,” the guide maps out the country’s expert-led destination picks through seven wildly unconventional, over-the-top Caesar cocktail creations, proving that stepping off the beaten path applies to both travel itineraries and culinary adventures.

“The Caesar is a drink that’s unapologetically Canadian but seasoned by the world, so it felt like the perfect metaphor,” says David Green, VP Customer & Sales Operations and Managing Director, Canada for G Adventures.

“Being part of a diverse cultural mosaic gives Canadians a natural, built-in curiosity about the world. We don’t travel to stay in a comfortable tourism bubble; we explore with an open mind, eager to taste new flavours, understand different perspectives, and connect authentically with local communities.”

Green says the Caesar guide is a fun celebration of that mindset and the “incredible” booking momentum the company is seeing from Canadian travellers this year. 

“G Adventures was born right here in Canada, and our identity dictates how we show up globally in a way no other small-group travel company can replicate. We build every single itinerary around core Canadian values: empathy, openness, community and kindness.” 

The new Geluxe Vancouver Island trip: With a 207% YoY spike in domestic travel, G Adventures continues to grow its Canadian portfolio. This new elevated journey blends active outdoor exploration with elevated stays, rich coastal culture, and powerful Indigenous storytelling told directly by local keepers of the land.

The Caesar story: Inspired by Indigenous culture, Chef Siobhan Detkavich, of Cowichan Tribes, created this cocktail as a love letter to her home-region. The drink incorporates foraging elements like morel mushrooms and juicy blackberries, while elderberry syrup sweetens the base. Fresh bannock, wild boar and bison pâté, a smoked salmon ribbon and a totem pole top the glass, while a charcoal and cedar-smoked sea salt lines the rim. 

Other global Caesar inspirations include: 

China, enjoying a massive resurgence among G travellers (up 141%). 

France, (up 30%).

Morocco, the most-booked destination by Canadians for G’s Solo-ish travel style.

Peru, G Adventure’s top-booked destination for Canadians for three straight years.

Dominica, where G has become the first global small-group operator to launch itineraries.

The Arctic, where Canadians are booking newly relaunched Arctic routes aboard the G Expedition in record numbers.

A call to the advisor community to ’embrace the bizarre’ 

As travel preferences shift toward hyper-customization and live events, G Adventures is encouraging its travel agent partners to use this campaign as an opportunity to disrupt traditional sales tactics. By leaning into the “embrace the bizarre” ethos, the tour operator is encouraging agents to think outside the traditional travel box to capture client attention in a crowded marketplace.

“We want our agent community to look at this campaign as a license to be boldly unconventional,” says Green. 

“In a world of generic holiday emails, sending a client an over-the-top, destination-themed Caesar recipe paired with a 207%  domestic surge stat is how you cut through the noise. Embracing the bizarre isn’t just a fun slogan; it’s a legitimate business tactic. It sparks conversations, showcases your personality as an advisor, and positions you as the gatekeeper to the exact kind of unique, off-the-beaten-path local experiences modern travellers are craving.”