Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Happy New Year! The G Adventures’ G-Normous Agent Incentive is Back

by Bruce Parkinson  January 02, 2026
Happy New Year! The G Adventures’ G-Normous Agent Incentive is Back

Multiple winners of Canadian Travel Awards, G Adventures is bringing back the popular G-Normous agent incentive for 2026.

G Adventures is kicking off 2026 with the return of its popular agent incentive, ‘G-Normous’, a four-month competition designed to supercharge advisor sales. 

Agents across the country will compete for the ultimate crown and the ‘G Dollar’ grand prize worth $10K CAD, which can be used to book any G Adventures trip globally. In total there are more than $45,000 in prizes to be won during the incentive period.

Running live now through April 30, 2026, the 13th annual G-Normous is loaded with multiple pathways to victory, including weekly and monthly prizes across various sales categories, plus spontaneous, top-secret random prizes throughout the campaign, including trip giveaways. 

Every new trip an agent sells earns them an entry, meaning the more they sell, the greater their chance of becoming the G-Normous champion.

To maximize agents’ sales potential throughout the four months, G Adventures will fuel their bookings with a suite of tools, including exclusive offers, bonus commission windows, destination spotlights, and consumer sales. All of these are engineered to help agents convert more trips and race toward the victor title.

This incentive launches alongside The Great Adventure Sale, which offers clients savings up to 25% on over 500 trips when booked before February 2, 2026, for travel throughout the year.

David Green, G Adventures’ VP Customer & Sales Operations and Managing Director, Canada.

“We’re not just ringing in 2026, we’re injecting pure sales adrenaline into the new year with G-Normous! Our agents’ spirit of competition is incredible, and we are set for our biggest G-Normous yet, with endless ways to win, including that massive $10k grand prize,” said David Green, VP Customer & Sales Operations and Managing Director, Canada.

“This incentive is one powerful way we say a huge thank you for the sheer dedication they bring to selling purposeful travel every single day. The best part? G-Normous runs simultaneously with our Change Makers incentive, offering agents the opportunity to win a coveted spot at our GX Summit in Morocco this September.” 

Green says The Great Adventure Sale is the perfect tool to help clients secure a G dream trip at a fantastic price. He adds: By booking with G Adventures, agents are directly channeling dollars to support local communities, making every sale a win-win.”

A G Adventures Canada fam group in 2025.

Exclusive Offers to Drive Sales

For the entire month of January, advisors will receive an exclusive offer on Marine bookings, with up to 35% off a huge selection of water-based trips. G says these journeys offer all the adventure and authenticity of a classic G Adventures trip, but with the unique perspective of life at sea.

“Simply put, this Marine offer is massive,” Green stated. “Our water-based collection is consistently demonstrating strong demand and remains a key driver of high-value sales. We’re rewarding our partners with exclusive, unmatched pricing to help them drive those high-seas adventures and coastal explorations home.” 

Make Sure You’re Registered

All agents with a G Adventures Sherpa account are automatically entered into G-Normous. Agents without a Sherpa account can speak to their manager or speak with their GPS for support. Regardless of travel date, agents will receive one entry for every new booking made on a G Adventures tour from January 1 – April 30, 2026. 

  
  
Related Articles
G Adventures Debuts First-Ever Premium Active Trips to Dominica
8 Qualifying Questions Advisors Should Ask Before Booking Active Travel
G Adventures Shines Light on Trees for Days; Gives Coastal Kelp Help to Canada
G Adventures Adds 17 Tours to Its National Geographic Signature Line
How G Adventures Crafts Memorable Travel Experiences
G Adventures Kicks off Mediterranean Sailing Season With Nearly 30% Spike in Canadian Bookings
G Adventures lance un nouveau style de voyage qui se passe entièrement …. à l’intérieur
G Adventures Marks 1st ‘Jane Goodall Day’ with 10-Year Partnership Extension
That’s A Wrap: G’s Travel Your Heart Out Roadshow Raises $10K for Planeterra
Iran War: Tour Operators Suspend Multiple Itineraries in Middle East

MOST VIEWED

  1. BREAKING NEWS: Flair Airlines Names Nicole Bursey as President of Flair Vacations
  2. Flair Names Jamie Fox Director, Agency Sales and Partnerships
  3. HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel
  4. WestJet Cuts 15 U.S Routes Amid Declining Demand for Transborder Travel
  5. Katy Perry Praises Air Canada Crew After Witnessing Mid-Air Medical Emergency
  6. Nexion Hosts First Canada-Only Travel Advisor Event


Top Stories
CATO Expresses Strong Support for the Indigenous Tourism Association of Canada
CATO Expresses Strong Support for the Indigenous Tourism Association of Canada

CATO is urging continued federal support for Indigenous tourism, highlighting ITAC’s vital role in economic reconciliation, cultural preservation and community-based tourism growth.

Avalon to Launch Three New Cruise & Tour Combos for 2027
Avalon to Launch Three New Cruise & Tour Combos for 2027

Avalon Waterways is expanding its 2027 Cruise & Tour lineup with three new European itineraries combining guided Globus land tours and immersive river cruises.

Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities
Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities

Running from May 25 to 31, Sun Week offers savings of up to 45% on select vacation packages for travel between June 1 and October 31.

Personal Premium Travel: Insight Vacations Launches New Collection of Small Group Tours
Personal Premium Travel: Insight Vacations Launches New Collection of Small Group Tours

The collection features 35 itineraries on five continents, most capped at 24 guests.

Get More with Goway: Tailored Travel, Vast Product, Unparalleled Support
Get More with Goway: Tailored Travel, Vast Product, Unparalleled Support

Goway has grown exponentially in recent years, and many travel advisors are only aware of aspects of its products and support services.

Adventure Travel Industry Finding its Footing After Years of Rapid Change & Growth
Adventure Travel Industry Finding its Footing After Years of Rapid Change & Growth

A new report reveals an adventure travel industry that remains resilient and profitable while shifting toward more intentional, sustainable growth.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
How You Can Get More with Goway
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences