Kensington Names Tara Powadiuk as Senior Vice President, Marketing

Private-guided luxury specialist Kensington has announced the appointment of Tara Powadiuk as SVP, Marketing. A seasoned global marketing executive with more than 25 years of experience, Powadiuk will lead Kensington’s global marketing strategy as the company continues its expansion across the luxury and ultra-luxury travel markets. 

Powadiuk joins Kensington during a period of significant momentum for the company. Over the past year, Kensington has expanded its portfolio of personalized travel experiences while introducing new offerings that reflect the evolving expectations of affluent travellers seeking deeper, more meaningful journeys and more options for travel based on their trip needs. 

“Tara brings the strategic vision, global perspective and transformational leadership that will help define Kensington’s next chapter,” said Jeff Willner, Founder and CEO of Range Group, Kensington’s parent company. 

“She has an exceptional ability to build brands, inspire high-performing teams and leverage technology to create outstanding customer experiences. As we continue to expand our portfolio, invest in innovative travel experiences, strengthen our brand and deepen our commitment to creating a positive impact through Kensington Cares, Tara’s leadership will help us tell that story in powerful new ways.”  

Powadiuk brings more than two decades of leadership experience spanning marketing, product development and digital transformation across the technology, government and luxury automotive sectors. 

She has held senior leadership roles with organizations including Volvo Cars Canada and Microsoft, where she led large-scale transformation initiatives, digital and e-commerce innovation, award-winning marketing campaigns and cross-functional teams spanning more than 30 countries. 

“I’m thrilled to join Kensington at such an exciting time in the company’s evolution,” said Powadiuk. 

“Kensington has built an extraordinary reputation for delivering curated travel experiences that inspire curiosity, connection and discovery. I look forward to working with the talented team to further elevate the brand, strengthen our relationship with travellers, travel agents and partners, and help shape the future of luxury travel.” 

The appointment follows a series of strategic investments, including the launch of Kensington Ultra Luxe, incorporating Kensington Yachts, Kensington Villas, and Kensington Expeditions, which fall under the Tours portfolio; Agency, comprising Kensington Vacations, Kensington Corporate, and Kensington Air, and TripArc, the technology and procurement division.