Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Spotlight on Impact: Intrepid Travel Launches “Global Purpose Platform”

by Bruce Parkinson  June 23, 2026
Spotlight on Impact: Intrepid Travel Launches “Global Purpose Platform”

Intrepid Travel has unveiled a new “global purpose platform” showcasing storytelling and real-world examples to bring the positive impact of its products to life. 

The company is also inviting advisors to share their personal “Intrepid Effect” moment, with all entries earning entries to a draw for a free trip.

The initiative is designed to streamline the company’s impact messaging, enabling travellers to more clearly understand the positive effects of their trips.  

Launching with a hero film and updated website messaging, the new platform centres on ‘The Intrepid Effect,’ built on the premise of showing impact rather than stating it.

Developed by Intrepid’s Impact team in close collaboration with local teams around the world, it brings together tangible examples from real Intrepid experiences, helping travellers better understand their social, environmental and economic impact. 

Dedicated messaging will also be rolled out for travel advisors, enabling them to clearly communicate the impact of Intrepid trips to clients and prospective travellers.

tourists toasting to a good trip in morocco
Photo: Intrepid Travel

Examples include:

  • A “tuktuk ride that put her in the driver’s seat,” referencing an e-rickshaw city tour in India, run by the women-led not-for-profit Pink City Rickshaw and incorporated into several Intrepid itineraries including its India Women’s Expedition and Rajasthan Experience. The initiative trains women to drive and maintain e-rickshaws for tours in Jaipur, while also supporting drivers with financial and business literacy.
  • “An incredible bowl of pho in Hanoi, giving kids a second chance,” highlights a meal at Vietnam’s first social enterprise, a disadvantaged youth training restaurant featured on many Intrepid trips including Classic Vietnam and Cambodia and Vietnam Discovery. 

Intrepid Effect Advisor Contest

Intrepid is giving registered travel advisors in Canada and the U.S. the chance to win a free trip to Peru, worth up to USD $3,500, by sharing their personal “Intrepid Effect” moment.

The giveaway runs from June 24 through July 31, 2026, and entry is simple: advisors fill out a short form sharing their story for a chance to win.

Giveaway Details

Prize: One (1) free trip to Peru, worth up to USD $3,500

Open: June 24 – July 31, 2026

Eligibility: Registered travel advisors in the U.S. and Canada

For more information on ‘The Intrepid Effect,’ click here.

  
  
Related Articles
Intrepid Travel Launches October Family Deal Available Only through Travel Advisors
Direct Travel Partners with The Intrepid Foundation for Grassroots Giving
How Adventure Travel Is Pivoting Facing Extreme Weather
Intrepid & Explore Launch Appeals to Raise Funds for Flood-Ravaged Nepal & Tibet
Tour Operators Launch Fundraising Efforts to Support Nepal Crisis
Intrepid Launches Advisor Incentive Focused on Toronto International Film Festival
Intrepid Travel Answers Strong Canadian Interest with More Indigenous-Led Experiences
Intrepid Travel nomme le canadien Brian McLaren directeur des ventes pour l’Amérique du Nord
Intrepid Travel Names Toronto-Based Brian McLaren Head of Sales, North America.
Intrepid Travel Names Brian McLaren Head of Sales, North America
Top Stories
RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland
RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland

The expanded 2027 collection includes seven new First Class Coach Tours, two Small Group Tours and one Sightseeing Tour, giving travellers more ways to explore the destinations.

 CIE Tours Launches Fan Favourites Sale with Savings up to $1,200 Per Couple
 CIE Tours Launches Fan Favourites Sale with Savings up to $1,200 Per Couple

The limited-time offer includes savings of up to $1,200 per couple on qualifying 2027 vacations across Ireland, Scotland, England, and Italy.

Air Canada Vacations Unveils Advisor Connect, Its New Travel Advisor Hub
Air Canada Vacations Unveils Advisor Connect, Its New Travel Advisor Hub

The portal provides easy access to marketing assets, flyers, training resources, business tools and important updates, all in one convenient location. 

New Collette University Module Helps Advisors Match Clients & Travel Styles
New Collette University Module Helps Advisors Match Clients & Travel Styles

The new training provides practical guidance on identifying whether your client is best suited for a premium guided tour or an FIT experience. 

Flair Airlines & Flair Vacations Work to Support Child Trafficking Awareness and Prevention 
Flair Airlines & Flair Vacations Work to Support Child Trafficking Awareness and Prevention 

Flair Airlines and Flair Vacations partnered with Driving For Change as a sponsor of its Fourth-Annual Charity Golf Tournament, which raised $140,000.

Deana Murphy to Retire From Sunwing Vacations Group After Stellar 40-Year Travel Career
Deana Murphy to Retire From Sunwing Vacations Group After Stellar 40-Year Travel Career

Throughout her career, she has been a passionate advocate for travel advisors and has developed longstanding relationships with agency partners and industry colleagues.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
VIDEO Talking Cruise: MSC’s Ian Patterson on La Romana, Fly & Cruise, and What’s Ahead
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences