Steven Salm Named COO, Tully Luxury Travel
by Marsha Mowers
Tully Travel’s Chief Operating Officer Steven Salm.
Tully Luxury Travel has announced Steven Salm as Chief Operating Officer.
The firm says the appointment reflects an overall strategic commitment to technology-enabled service, and hospitality-driven operations, that are centred on deep product knowledge, enduring client relationships, and meticulous attention to detail.
“We’ve always been about people first—our clients, our designers, and our teams—and that remains our North Star as we evolve,” said Salm. “Our goal is to make Tully an effortless extension of our clients’ lives: seamless connectivity to designers, real-time access to itineraries, and a highly personalized approach that matches each traveler with the right product and partner. In luxury travel, trust is the ultimate currency, we will earn it, protect it, and elevate it in everything we do.”
Salm brings decades of experience across hospitality and lifestyle brands. As Founder and CEO of PLANTA, he built a multi-market portfolio celebrated for culinary creativity and guest-centric culture. Previously, as Founder and CEO of Chase Hospitality Group, he led the development and operation of flagship restaurant concepts, and earlier held leadership roles within large-scale operations at Maple Leaf Sports & Entertainment.
He has been featured by Forbes and was named to Toronto Life’s 50 Most Influential list from 2017 to 2019.
“Steven is a builder with exquisite taste and exacting standards,” said Mary Jean Tully, Founder and CEO of Tully Luxury Travel. “His leadership accelerates our vision while honoring the trust our clients place in us—the essence of the Tully Difference.”
Clive Jacobs, Executive Chairman, added, “Steven’s creativity and disciplined execution will power our next stage of evolution. I’m thrilled to partner with him at this pivotal moment as we set a new bar for the future of luxury travel.”
Founded in Toronto more than 38 years ago, Tully Luxury Travel brings decades of collective experience and firsthand product insight across luxury hotels, bespoke safaris, expeditions, and small-ship cruising.
