G Adventures Partners with Approach Guides for Advisor Marketing Tools

Small group tour operator G Adventures has announced a new partnership with Approach Guides to create a content marketing solution for travel advisors.

Approach Guides is a technology company that provides content optimization services for the travel industry. Through the new partnership with G Adventures, travel advisors will gain free access to Approach Guides’ marketing content—which has been carefully designed to boost engagement and sales.

“G Adventures always has its finger on the pulse of what advisors need to be successful,” said Steve Lima, vice president of growth for U.S. and Latin America, G Adventures. “This partnership with Approach Guides is an investment in making marketing easier, faster and more effective. Advisors will have access to beautifully branded content they can share instantly, with the confidence that every lead comes back to them.”

The new content solution includes co-branded and curated marketing pages that allow travel advisors to promote G Adventures’ products and sales across email, social media, and their website while driving leads directly back to the advisor.

“G Adventures is one of those special brands that advisors love to promote and be associated with—and now they have a faster, more impactful way to do it,” said David Raezer, co-founder and CEO of Approach Guides. “These content experiences are designed to spark client interest, deepen engagement and make it effortless for advisors to turn inspiration into bookings.”