Wild at Heart: Exodus Adventure Travels Launch New Conservation Initiative
by Marsha Mowers
Exodus Adventure Travels has launched a new conservation initiative called “Wild at Heart” aimed at protecting endangered wildlife and supporting communities at the heart of key ecosystems around the world.
Backed by the Exodus Adventure Travels Foundation, the campaign builds on the tour operator’s long-standing commitment to responsible travel and community-led conservation. The latest phase includes two new projects: protecting endangered primates in Vietnam and supporting jaguar conservation in Costa Rica.
Funds raised through the ‘Wild at Heart’ campaign will directly support a growing network of conservation efforts across Exodus’ global portfolio. This includes preserving tiger habitats in India, safeguarding elephants in Kenya, and engaging communities in bear conservation in Italy.
“Connecting adventurous travellers with incredible destinations is at the heart of what we do, and we’re committed to ensuring our adventures benefit local species, environments, and communities,” said Kasia Morgan, Head of Sustainability at Exodus Adventure Travels.
“The ‘Wild at Heart’ campaign is the next chapter in this commitment—supporting thriving nature and thriving people. We’re inviting our travellers to join us in protecting the places they explore and the wildlife that makes those destinations unforgettable.”
To make supporting easy and impactful, 100% of donations go directly to projects on the ground.
Specific Exodus conservation projects for the ‘Wild at Heart’ initiative include the Primate Survival Project in Vietnam and the Jaguar Resilience project in Costa Rica:
PRIMATE SURVIVAL PROJECT, VIETNAM
Vietnam’s forests are home to some of the world’s most endangered primates, including species found nowhere else on Earth, such as the Cao Vit Gibbon, Tonkin Snub-Nosed Monkey, and Delacour’s Langur.
In partnership with Fauna & Flora, the Primate Survival Project places local communities at the heart of the solution.
In its first year, the project will aim to train locals into rangers, carry out drone-based surveys to assess primate populations, train community members to track wildlife signs and habitat changes, and provide tailored training to conservation staff, boosting the impact of forest protection and biodiversity monitoring. Looking ahead, the project also plans to develop eco-tourism opportunities such as guided wildlife walks, forest treks, and conservation-focused village visits.
JAGUAR RESILIENCE PROJECT, COSTA RICA:
In the Piedras Blancas region of Costa Rica, the White-Lipped Peccary – a vital prey animal – is vanishing, threatening the health of an entire ecosystem including the jaguars. Through the Jaguar Resilience Project, led by Osa Conservation, Exodus is supporting the reintroduction of the White-Lipped Peccary back into the wild with long-term monitoring to assess how the forest responds. The project will also work with local communities on sustainable tourism and environmental education and train local Rewilding Ambassadors to lead education programs and build sustainable livelihoods.
To support the Foundation in protecting key species globally and for more information on ‘Wild at Heart’, visit www.exodustravels.com/us/foundation/wild-at-heart.





