Coming Off Best Year Ever, Travel Leaders Network Calls Q1 A Success
by Bruce Parkinson
Travel Leaders Network says it ended the first quarter of 2025 with a string of successes, including continued growth in new members, an average trip spend increase from its lead generation tool and members’ hunger for its educational offerings.
“Coming off our most successful year ever in 2024, I was eager to see how Travel Leaders would continue to perform in 2025,” said President John Lovell. “What the first quarter showed us is that travel advisors continue to book travel, and that agencies are actively seeking out Travel Leaders to make more money.”
In Q1 2025, 64 new Affiliate members joined Travel Leaders in the United States and six in Canada. In aggregate, these new agencies represent over $41 million in preferred supplier partner sales. Additionally, one new Associate (franchise) agency became part of Travel Leaders in Q1, with estimated revenues of $22 million.
Nearly 4,200 TLN travel advisors participated in virtual instructor-led training sessions, designed to keep advisors at the top of their game. In Q1 2025, 91 travel advisors successfully met the Trusted Travel Advisor program’s stringent criteria, earning the badge that is a symbol of expertise and professionalism in the industry.
Additionally, six exclusive Mixers were hosted across Canada, attracting 390 members and 96 preferred supplier partners.
James adds that membership in Canada continues to be strong with a 97% retention rate, which she says is testimony to high engagement and a committed membership.
TLN says its Agent Profiler lead generation tool also continued to deliver for members, with a significant increase in booking value. Compared to this time last year, the average booking made via an Agent Profiler lead rose from $9,000 to $14,775.
Travel Leaders’ says its SNAP tool enabling non-GDS users to book air, car and hotel is offering its users numerous ways to make more money. Since SNAP was launched, more than 1,100 unique Travel Leaders Network member advisors have collectively booked over 7,300 flight tickets.
With an average commission rate of 4.4% per ticket, TLN says SNAP is putting more money in members’ pockets and turning air bookings into a meaningful revenue stream.
Since the recent Beta launch of SNAP CA on March 17, Canadian members have been embracing the booking tool and quickly and efficiently booking their clients’ travel while leading them to greater earning opportunities. To date, there have been 978 advisor enrollments representing 126 member agencies.
On the marketing and supplier partner side, TLN says Q1 produced many opportunities for members to experience and sell Travel Leaders’ partners, with the Honeymoon & Destination Wedding Alliance holding its annual summit at Palace Resorts in Cancun, a Travel Leaders-exclusive Baglioni Hotel key account summit in Rome and Venice and a post-ASTA River Cruise Expo charter with Avalon Waterways.
“It’s been a busy time over the last several months,” Lovell commented. “The team at Travel Leaders has done a tremendous job of bringing in new members and bringing current members exciting opportunities. We’re not slowing down and are continuing to innovate and make sure our network is the best home for all types of travel agencies.”
