Direct Travel Launches Altitude, A Luxury Hosted Advisor Network

Direct Travel has announced the launch of Altitude by Direct Travel, a luxury hosted advisor network within its Leisure Travel vertical. 

The company says that as independent luxury advisors continue to reshape the leisure travel landscape, Altitude will formalize and elevate one of the company’s fastest-growing segments. 

“Altitude represents more than a new brand, it formalizes our commitment to the luxury advisor community,” said Gerard Bellino, President of Leisure Travel at Direct Travel. “We’ve long been known for operational excellence, supplier strength, and high-touch support. Altitude gives that foundation a distinct identity designed specifically for today’s premium travel entrepreneur.”

Backed by the company’s scale and reputation, Direct Travel says its Altitude advisors enjoy access to elite programs with the world’s leading luxury hotel brands, exclusive cruise benefits, and a top-tier membership in Virtuoso® the world’s premier luxury travel network. 

Cruise remains one of the division’s strongest verticals, complemented by partnerships across air contracts, luxury hotel programs and bespoke travel services.

Technology is also at the forefront of the launch. Stephen Smith, EVP of Leisure Travel at Direct Travel, commented: 

“Independent advisors are entrepreneurs. Our investment in technology ensures they can streamline client management, access booking tools seamlessly, and leverage data-driven insights to grow their business. We’re building out a platform where advisors can focus on what matters most—the client experience.”

The launch also follows the recent appointment of a dedicated management team focused exclusively on independent travel advisors. 

Joelle Goldman, Vice President of Host Services and Luxury Hotel Program at Direct Travel, noted: 

“Our advisors are the heart of Altitude. With a specialized management team in place, we are committed to delivering tailored support, curated marketing programs, and meaningful community connections that help advisors thrive in today’s competitive landscape.”