Three Carnival Corp Cruise Brands to Show World Cup Across Cruise Fleets
by Dori Saltzman
Photo: IMG
Holland America Line, Seabourn Cruises, and Princess Cruises have secured a deal with IMG to broadcast the FIFA World Cup 2026 across their respective fleets.
From June 11 to July 19, 2026, all of the tournament’s 104 matches will be viewable on guests’ stateroom TVs on the Sport 24 Special Event channel. Select marquee matches may also be showcased on Holland America’s and Princess’ Lido Pool’s big screen or in the main theater on certain ships.
“Soccer is the most popular sport across the globe, and the FIFA World Cup is its pinnacle event,” said Mark Tamis, president of Seabourn. “We know how important it is for our guests to experience these matches live while traveling to extraordinary destinations on board our ships.”
“Guests can confidently book their cruise for next summer knowing that if their national or favorite team advances, they will be able to watch the match from the comfort of their stateroom,” added Holland America’s said Michael Smith, senior vice president of guest experience and product development.
