Holland America Line and Seabourn Combine Sales Teams, Steve Smotrys To Depart

In a move that Carnival Corp says will “strengthen and unify sales efforts,” Holland America Line and Seabourn will consolidate their sales team into one sales force covering both the North American and Australian trade regions.

“Combining the two sales teams enables us to leverage and integrate industry-leading reporting, analytics, and commercial trade programs for both brands,” said Natalya Leahy, president of Seabourn.

The combined sales team will be led by Rob Coleman, who has been promoted to senior vice president of North America and Australia sales. He will continue to report to Beth Bodensteiner, chief commercial officer for Holland America Line.

Most recently, Coleman served as Holland America’s vice president of North America sales. Prior to that role, he was the line’s vice president, charter, incentive, and series partnerships. He originally joined Holland America in 1999 as an inside sales representative.

“Our field sales team already is experience in representing both Holland America Line and Seabourn, and combining forces makes us a powerhouse,” said Coleman. “This will be highly beneficial for travel advisors who already work with both brands, providing consistency, focuses, and enhanced support for their businesses.”

With the new structure, Tara Schreiner has been promoted to vice president of national and strategic partnerships for Holland America and Seabourn. 

Steve Smotrys, Seabourn’s vice president, sales and trade relations, will be leaving the company in September.