Holland America Names New Trade Communication Director
Holland America Line has named Denella Ri’chard as its new director of trade communication and engagement. In the newly created role, Ri’chard will be responsible for supporting travel agents worldwide, with a particular focus on North American agents. She will oversee all internal and external training programs, including the HAL Academy for agents and the PartnerShips website.
Ri’chard has spent her career in hospitality and travel. She got her start as the ad sales and licensing director at travel commerce startup Leisureplanet.com in 1999. Before coming to Holland American, she spent seven years as the global marketing manager with Hilton Worldwide and more than six years as the business development director and director of global product management with Norwegian Cruise Line.
