Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Holland America Says Europe Cruises Are Surging for 2026

by Bruce Parkinson  January 08, 2026
Holland America Says Europe Cruises Are Surging for 2026

Holland America Line’s flagship Rotterdam.

Holland America Line says it is experiencing a surge in demand for European cruises, with bookings for its 2026 season up more than a third compared to this time last year.

Northern Europe voyages are event hotter, with bookings up nearly 50% year over year, as travellers seek out the region’s dramatic natural beauty and easy‑to‑explore cities. 

Convenient departures from both Rotterdam, the Netherlands, and Dover, England, give guests easy access to some of the region’s most spectacular landscapes and culturally rich ports.

“Given the strong pace of bookings we’re seeing and our ‘Start Your Journey’ Wave promotion underway, I’d recommend anyone considering a summer European cruise book soon,” said Dan Rough, VP of revenue management. 

“With our Dutch roots and unmatched expertise in the region, guests know they’re travelling with the European cruise experts when they choose Holland America. These voyages will sell out and at the fast pace we are seeing this year, now is a good time for guests to secure their ideal cruise.”

Westerdam cruise ship
The Westerdam in Santorini. Photo: Holland America

Highlights of the 2026 Europe Season

Guests sailing Europe with Holland America Line in 2026 can expect an enriching experience shaped by the brand’s long history in the region:

Immersive Itineraries with More Time in Port: Holland America Line’s Europe cruises are designed to offer longer port days and more overnights, giving guests ample time to explore destinations in depth. Many itineraries allow for evening dining ashore, cultural performances and local nightlife in popular cities across the Mediterranean and Northern Europe.

Access to Iconic Cities and Hidden Gems: The 2026 season features itineraries that visit more than 175 UNESCO World Heritage sites and explore 35 countries across the Mediterranean, British Isles, Northern Europe and the Canary Islands. Guests can experience marquee ports such as Barcelona, Spain; Naples, Italy; and Dubrovnik, Croatia; as well as lesser-visited gems including Portofino, Italy; St. Tropez, France; and Valletta, Malta.

Regionally Inspired Culinary Experiences: Dining on board reflects the flavors of the regions visited, with menus inspired by Mediterranean, Northern European, and British Isles cuisine. Guests can enjoy fresh seafood, regional wines and destination-themed dishes crafted by Holland America Line’s Culinary Ambassadors.

two soccer players celebrating during a world cup soccer match
All World Cup matches will be shown across the HAL fleet. Photo: IMG

World Cup Action On Board

Guests can book their cruise in Europe with confidence, knowing they won’t miss a single FIFA World Cup 26 match. From June 11 to July 19, all 104 tournament matches will air in staterooms via Sport 24 Special Event Channels, with select games featured on the Lido big screen or in World Stage theatres.

Still Some Europe Deals Available
For a limited time, guests who book with Holland America’s Have It All package can choose from a number of itineraries spanning Europe with a $25 deposit and free balcony upgrade — including:

14-Day Wild British Isles: Glasgow Overnight, departing May 30, 2026, on Nieuw Statendam, starting at $215 per person per day.

14-Day Greece, Italy & French Riviera Collectors’ Voyage, departing Aug. 22, 2026, on Oosterdam, starting at $170 per person per day.

7-Day Western Mediterranean with HISTORY Channel, departing Aug. 29, 2026, on Oosterdam, starting at $181 per person per day.

14-Day Arctic Crossing & North Cape with HISTORY Channel, departing Aug. 30, 2026, on Rotterdam, starting at $172 per person per day.

13-Day Fjords of Norway with HISTORY Channel, departing Sept. 19, 2026, on Nieuw Statendam, starting at $298 per person per day.

7-Day Norwegian Fjords with Nordfjord, departing Oct. 31, 2026, on Nieuw Statendam, starting at $158 per person per day.

  
  
Related Articles
Holland America Line Commits to Year-Round Cruising in Europe
Avalon to Launch Three New Cruise & Tour Combos for 2027
Avalon Waterways lance 3 nouveaux itinéraires Croisières & Circuit 2027
Holland America Reveals 2028 Grand Voyages Details
HAL’s Rotterdam Exits Dry Dock with Expanded Music Venues & Suite Enhancements
Holland America Line Reveals Largest Fleet Update in the Line’s 153-Year History
Kensington Expands Western Europe Program with Curated Itineraries in Its Most Pristine Destinations
Transat Launches Summer Sale on All-Inclusive South & Europe Packages
With River Demand High, Avalon Spotlights Last-Minute & Early-Booking Options
Cruise Lines Pull Tracy Arm from Alaska Itineraries

MOST VIEWED

  1. BREAKING NEWS: Flair Airlines Names Nicole Bursey as President of Flair Vacations
  2. Flair Names Jamie Fox Director, Agency Sales and Partnerships
  3. HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel
  4. WestJet Cuts 15 U.S Routes Amid Declining Demand for Transborder Travel
  5. Katy Perry Praises Air Canada Crew After Witnessing Mid-Air Medical Emergency
  6. Nexion Hosts First Canada-Only Travel Advisor Event


Top Stories
Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions
Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions

Adventure Canada’s 2027 Pacific Northwest expeditions offer immersive small-ship journeys through Haida Gwaii and the Great Bear Rainforest, emphasizing culture, wildlife and ecology.

Avalon to Launch Three New Cruise & Tour Combos for 2027
Avalon to Launch Three New Cruise & Tour Combos for 2027

Avalon Waterways is expanding its 2027 Cruise & Tour lineup with three new European itineraries combining guided Globus land tours and immersive river cruises.

HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel
HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel

Increasingly, expedition travel is evolving into a meaningful, educational and values-driven way to explore the world.

Transat Distribution Canada Celebrates Owner Excellence with a Mediterranean Immersion
Transat Distribution Canada Celebrates Owner Excellence with a Mediterranean Immersion

For more than 20 years, this trip has recognized outstanding sales performance by TDC owners. This year, TDC treated recipients to a Mediterranean cruise.

Silversea Cruises’ SVP, Global Sales Carol Cabezas on How Travel Advisors Can Level Up Their Luxury Sales
Silversea Cruises’ SVP, Global Sales Carol Cabezas on How Travel Advisors Can Level Up Their Luxury Sales

“We have somebody to represent any advisor who needs a little bit of handholding…”

Royal Caribbean’s ‘Perfect Day Mexico’ Rejected After Backlash
Royal Caribbean’s ‘Perfect Day Mexico’ Rejected After Backlash

“It is not going to be approved,” Environment Minister Alicia Barcena told a press conference yesterday.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
A Conversation with Hyatt Inclusive Collection’s Amanda Morris and John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences