More than 7 in 10 Travel Advisors Say Clients Prefer All-Inclusive Cruise Pricing

More than 7 in 10 travel advisors say their clients prefer all-inclusive cruise pricing, which makes their jobs easier. That’s according to TMR’s new Cruise Trends Outlook for 2023, sponsored by Royal Caribbean, Celebrity, and Silversea. 

The survey results, which can be read in full here, found that most clients want amenities included in the total price. Advisors said that all-inclusive pricing, particularly including Wi-Fi, onboard entertainment/attractions, drinks, and gratuities, also makes it significantly easier for them to sell.

The survey also found a number of other trends that are important for advisors to know, including:

• Repeat cruise clients tend to choose premium and luxury segments, while first-time cruisers are more likely to opt for the contemporary segment.
• Couples, seniors, and empty nesters are the top three customer categories most likely to buy a cruise vacation.
• The Caribbean and the Bahamas (89%), Europe (83%), and Alaska (83%) will be the trending cruise destinations for 2023.
• Top motivators for taking a cruise vacation are celebrating personal occasions (77%), ticking off the bucket list (76%), and spending time with family (75%). 

Ultimately, the outlook for 2023 cruise sales is bullish—89% of US advisors and 94% of Canadian advisors surveyed said they expect solid growth compared to 2022. That includes nearly one in three U.S. advisors projected growth of 51% or more, and nearly four in ten Canadian advisors projected growth of 51% or more.

The outlook can be read by going to TMR’s Training Page. That page is also home to TMR’s other reports, including the most recent Outlook on River Cruise Trends, along with other reports on Group Travel, Luxury Cruising, and more