Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Royal Beach Club Santorini to Host RCI & Celebrity Cruisers from Summer 2026

by Bruce Parkinson  October 28, 2025
Royal Beach Club Santorini to Host RCI & Celebrity Cruisers from Summer 2026

Royal Caribbean Group announces Royal Beach Club Santorini, opening summer 2026, to deliver unforgettable vacation memories for guests of Royal Caribbean and Celebrity Cruises.

Set to open in summer 2026, Royal Beach Club Santorini will welcome vacationers from Royal Caribbean and Celebrity Cruises.

The beach club will be part of an ‘Ultimate Santorini Day” that will include time exploring the gems of the island, from the white-washed buildings and blue-domed churches in Oia, to a stroll through the shops, cafes and art galleries in Fira. Vacationers will have the opportunity to check off these bucket list items while also enjoying the Mediterranean vibes of the beach club.

“Expanding our Royal Beach Club Collection to include Santorini – one of the world’s most popular and beautiful locations — is a bold step forward in growing our vacation portfolio from two to eight by 2028, giving guests more ways to have unforgettable experiences with us,” said Jason Liberty, president and CEO, Royal Caribbean Group. 

“We’re thrilled to connect guests with Santorini’s gems — from its iconic villages to the Aegean Sea’s famous beach club culture — creating a balanced, authentic island experience.” 

two cruise ships at anchor off the coast of santorini
Beautiful Santorini. Photo: Shutterstock.com

As Royal Caribbean Group prepares for the beach club’s opening next summer, the company’s ultimate beach club experience will feature an innovative new way to alleviate congestion throughout the island by better distributing guests arriving to Santorini. Vacationers can start their journey in one of three locations, minimizing crowding while maximizing time spent enjoying sights and sounds.

“Santorini is an incredible destination that our guests love to explore, and with this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for,” said Michael Bayley, president and CEO, Royal Caribbean.

As the first Royal Beach Club experience readies to launch in The Bahamas this December, Royal Beach Club Santorini is the latest in the vacation company’s growing lineup of exclusive land-based destinations, which includes the top-rated Perfect Day at CocoCay.

Alongside Perfect Day at CocoCay in The Bahamas and Labadee in Haiti, Royal Caribbean Group’s pipeline of land-based vacation offerings include Royal Beach Club Paradise Island in The Bahamas (2025), the Southernmost Hotel on Earth The Cormorant at 55 South in Chile (2026), Royal Beach Club Santorini (2026), Royal Beach Club Cozumel in Mexico (2026), Perfect Day Mexico (2027), and Royal Beach Club South Pacific in Lelepa (2028).

  
  
Related Articles
Royal Caribbean Rolls Out Royal Genie VIP Package
Royal Caribbean accueille le Legend of the Seas
Another Icon: Royal Caribbean Welcomes Legend of the Seas
Celebrity Cruises to Elevate Loyalty Program for Most Dedicated Members
Celebrity Cruises Expands Captain’s Club with New Rewards
Royal Caribbean’s ‘Perfect Day Mexico’ Rejected After Backlash
Just Back from Travel Leaders’ EDGE: 8 Questions with Celebrity Cruises’ Katina Athanasiou
Just back from Travel Leaders’ EDGE: 8 Questions with Celebrity Cruises’ Katina Athanasiou
Revitalized Celebrity Solstice to Launch from Vancouver Next Week
La croisière inaugurale du “nouveau” Celebrity Solscite partira de Vancouver le 3 mai prochain

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
Beyond Commission: Explora Journeys Launches New Advisor Rewards Program
Beyond Commission: Explora Journeys Launches New Advisor Rewards Program

Beyond Commission rewards eligible travel advisors by offering a reward worth up to 2% of the qualifying journey value, delivered as a virtual gift card. 

MSC Cruises Offers 5 Reasons for Your Clients to Cruise This Winter
MSC Cruises Offers 5 Reasons for Your Clients to Cruise This Winter

The cruise line’s winter 2026/2027 season will feature 168 destinations across 72 countries, marking one of its most varied winter programs to date.

Uniworld Reveals New Itineraries for 2028
Uniworld Reveals New Itineraries for 2028

Eight new itineraries include options ranging from eight to 30 days.

Scenic Group Names New COO and CIO to Global Leadership Team
Scenic Group Names New COO and CIO to Global Leadership Team

Sture Myrmell is the new Scenic Group Chief Operating Officer, reinforcing the leadership team amidst one of the most significant growth periods in its 40-year history. 

Carnival Cruise Line’s Carnival Rewards Loyalty Program Goes Live
Carnival Cruise Line’s Carnival Rewards Loyalty Program Goes Live

Carnival Rewards functions as both a rewards program and a loyalty program.

NCL’s Great Tides Waterpark Takes Great Stirrup Cay to a New Level
NCL’s Great Tides Waterpark Takes Great Stirrup Cay to a New Level

The six-acre waterpark gives advisors another experience to sell before their clients ever board the ship.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
Jamaica’s Tourism Minister on Tourism Investment, Canada’s Growing Importance and Cuba’s Recovery
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences