Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Scenic Breaks Records in 2024

by Dori Saltzman  December 30, 2024
scenic crystal on the rhine river

Photo: Scenic

Scenic Group, the parent company of Scenic and Emerald Cruises, is closing out 2024 well ahead of any previous year having reached several sales milestones and increased guest bookings.

In the U.S., the line saw a 37% increase in passengers that sailed in 2024 and a 22% increase in guests that booked a cruise in 2024.

Scenic also had the best sales week in the company’s history during Black Friday Week and shattered previous Black Friday records with net bookings on that single day increase by an extraordinary 119% over the previous year.

Cyber Monday was even better for the line, representing the line’s single best sales day ever, with net passenger bookings 24% higher than the previous record set.  

“2024 has been a remarkable year for Scenic Group,” said Ken Muskat, managing director, Scenic Group USA. “From achieving record-breaking sales during Black Friday and Cyber Monday to earning prestigious industry awards, these milestones reflect the passion and dedication of our team and the loyalty of our discerning guests.”

  
  
Related Articles
Scenic & Emerald Cruises Info Sessions Empower Advisors in Luxury Cruising
Scenic Group Expands U.S. Sales Leadership
Emerald to Launch Two New Superyachts, First-Ever Seine River Ship
Emerald Cruises To Add Three Ships, Expanding River & Ocean Fleets
Emerald & Scenic Announce Exclusive Events for Canada
New River Ship for Emerald Cruises, Plus Fleet Enhancements
Scenic Launches National Plan a Cruise Month Promo for Travel Advisors & Their Clients
Catching Up with Scenic’s Ken Muskat
CARP Welcomes Scenic Luxury Cruises & Tours as Approved Partner

MOST VIEWED

  1. U.S. Issues Worldwide Travel Warning for All Americans Traveling Abroad
  2. Travel Leaders Network President John Lovell to Depart for Cruise Role
  3. Hilton Rewards Reservations Canceled Amid Transition of Playa Hotels to Hyatt
  4. Ask-an-Advisor: How Do I Know When It’s Time to Fire a Client?
  5. Here Are All the New Cruise Ships Coming in 2026, 2027, and Beyond
  6. U.S. and International Airlines Halt Dubai, Mideast Flights Due to Iran-Israel Conflict


  1. Overtourism Backlash Heats Up in Europe as Summer Season Kicks Off
  2. New Greece Cruise Passenger Tax Coming this July
  3. What Does Success Look Like for a Travel Advisor?
  4. New U.S. Travel Bans Would Hinder Tourism, Industry Leaders Say
  5. The Travel Corporation Overhauls Structure and Sales Team
  6. Carnival Cruise Line to Launch ‘Carnival Rewards’ Loyalty Program
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Avalon Introduces Lineup of “After Dark” Activities
Avalon Introduces Lineup of “After Dark” Activities

From a new sunset Sky Deck dinner option to lively after-dinner entertainment, Avalon is extending the typical river cruise day.

First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show
First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show

First-time ASTA River Cruise Expo attendees talk about why you shouldn’t miss next year’s event — and how to make the most of it.

Catching Up with Uniworld’s Michelle Palma
Catching Up with Uniworld’s Michelle Palma

TMR sat down with Uniworld’s executive vice president of sales for North America at the 2025 ASTA River Cruise Expo.

How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel
How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel

Expedition travel isn’t a trend — it’s a mindset shift.

Princess Cancels All Galveston Departures from November 2026 On
Princess Cancels All Galveston Departures from November 2026 On

Princess said the move is part of its global deployment strategy.

What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne
What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne

TMR was among the first guests onboard Avalon’s all-new Bordeaux river cruise. Here’s what the experience is like.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
The Collette Premium Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences