Scenic Breaks Records in 2024

Scenic Group, the parent company of Scenic and Emerald Cruises, is closing out 2024 well ahead of any previous year having reached several sales milestones and increased guest bookings.

In the U.S., the line saw a 37% increase in passengers that sailed in 2024 and a 22% increase in guests that booked a cruise in 2024.

Scenic also had the best sales week in the company’s history during Black Friday Week and shattered previous Black Friday records with net bookings on that single day increase by an extraordinary 119% over the previous year.

Cyber Monday was even better for the line, representing the line’s single best sales day ever, with net passenger bookings 24% higher than the previous record set.  

“2024 has been a remarkable year for Scenic Group,” said Ken Muskat, managing director, Scenic Group USA. “From achieving record-breaking sales during Black Friday and Cyber Monday to earning prestigious industry awards, these milestones reflect the passion and dedication of our team and the loyalty of our discerning guests.”