Scenic Group Joins Ensemble as Preferred Cruise Partner

River and yacht cruising specialist Scenic Group has announced a new preferred partnership with Ensemble, the consortium of top-tier travel agencies across the U.S. and Canada. 

Through this strategic alignment, Scenic Luxury Cruises & Tours and Emerald Cruises join a curated portfolio of suppliers, extending their reach to Ensemble’s robust network of elite travel professionals. 

Scenic Group says the affiliation reinforces its commitment to delivering exceptional, all-inclusive experiences to discerning travellers while equipping Ensemble advisors with access to elevated cruise itineraries, bespoke marketing tools and enhanced booking incentives.  

“Partnering with Ensemble is a powerful opportunity to align with a network that shares our values of innovation, quality and advisor-centric service,” said Ken Muskat, President of Scenic Group, USA/LATAM.

“This collaboration expands our visibility among North America’s most respected travel professionals and enables us to better support their success. We provide a professional team of Regional Sales Directors to partner with our valued Ensemble travel advisors to help develop programs and drive sales, deliver customized training and marketing programs, offer easy utilization of booking tools and a service-oriented approach to our call center support,” Muskat added. 

Scenic Luxury Cruises & Tours specializes in boutique cruise travel, offering ultra-luxury river and ocean journeys across the globe. Scenic’s all-inclusive Discovery Yachts, Scenic Eclipse and Scenic Eclipse II, are purpose-built for exploration across all seven continents, combining refined comfort with once-in-a-lifetime access to over 350 destinations, including remote polar regions. Scenic Luxury Cruises & Tours also operates 13 river ships across Europe and Southeast Asia, delivering all-inclusive journeys with elegant design and cultural depth. 

Emerald Cruises complements Scenic Luxury Cruises & Tours with a growing fleet of sleek, award-winning yachts and river ships. The brand’s European river fleet will grow with the launch of Emerald Astra in 2026, marking the brand’s 11th Star-Ship and reinforcing Emerald’s dedication to modern design, cultural immersion, and boutique charm. 

Also in 2026, Emerald Kaia will join its already-active sister yachts Emerald Azzurra and Emerald Sakara, providing intimate journeys through the Mediterranean, Adriatic, Caribbean, and beyond. In 2027, the fleet will grow further with the debut of two new superyachts, Emerald Raiya and Emerald Xara, along with Emerald Lumi, a custom-built river ship that will mark the brand’s debut on the Seine. 

“We are thrilled to welcome Scenic Luxury Cruises & Tours and Emerald Cruises to Ensemble’s growing portfolio of cruise partners,” said Rachel Grogan, Senior Director of Partner Relations, Cruise at Ensemble. 

“Their reputation for exceptional service, immersive itineraries and innovative ships aligns perfectly with our mission to deliver elevated and enriching travel experiences for our members’ clients. This partnership gives our advisors access to an even broader range of cruise options to suit today’s sophisticated traveller.” 

To celebrate the new partnership, Scenic Group is launching a limited-time offer available on new bookings made in July and August 2025. This exclusive promotion applies across all 2025 river and ocean sailings with Scenic and Emerald Cruises and is designed to deliver added value to guests.