Scenic Group Teases Multi-Brand Loyalty Program
by Dori Saltzman
Scenic Group is teasing a refreshed and unified loyalty program that merges Scenic Club and EmeraldEXPLORER into a single Scenic & Emerald Rewards program.
According to the company, the new program was designed using member feedback and rewards guests for travel across all Scenic and Emerald ocean, river, and land journeys.
“It will provide all current and future members with a simplified tier structure, for members to earn and receive status points for all Scenic and Emerald Ocean, River and Escorted Land journeys…,” wrote Glen Moroney, Scenic Group founder and chairman, in an email to current members of both programs.
“This will enable members to consolidate all their status points into one unique account, earn and redeem special rewards globally. The program includes a new MyRewards feature that provides a monetary value for members to redeem.”
The Scenic & Emerald Rewards program will launch globally on Feb. 10, 2026. Full details of the program will be released at that time.
