The Ritz-Carlton Yacht Collection Names New President & CEO
by Dori Saltzman
Photo: The Ritz-Carlton Yacht Collection
The Ritz-Carlton Yacht Collection has appointed Ernesto Fara as president and CEO, effective immediately. He succeeds Jim Murren, who will continue to play an active role with the cruise line as executive chairman.
Fara joined The Ritz-Carlton Yacht Collection in 2020 as chief financial officer and board member, bringing extensive leadership experience in the luxury cruise industry having previously served as CFO at Silversea Cruises for nearly seven years. As CFO at The Ritz-Carlton Yacht Collection he oversaw company strategy and financial operations before being elevated to the role of president in 2023.
As president, Fara has led guest experience, operations, finance, sales and marketing, and technology.
According to the company, Fara’s elevation to president and CEO “supports the company’s ongoing growth… Fara’s strategic direction and proven record in performance execution will guide innovation and ensure the company delivers the highest standards of hospitality and guest satisfaction.”
“I’m honored to step into this role at such an important stage for The Ritz-Carlton Yacht Collection. With the successful launch of our third yacht, Luminara, and our continued expansion into new regions, we’re entering a thoughtful next phase of growth,” said Fara. “I want to thank Jim for his leadership and partnership over the past few years. He’s played a central role in shaping the brand, and I’m committed to carrying forward the vision we share for creating immersive and unforgettable guest experiences at sea.”
Said Murren, “It’s been a privilege to lead The Ritz-Carlton Yacht Collection during such a meaningful chapter. Since joining, we’ve expanded from one to three yachts and established a strong foundation for continued global growth. This brand was created to redefine luxury travel at sea, and that vision has resonated with guests who are looking for a more personal, thoughtful way to explore the world. Ernesto embodies that promise deeply, and I have every confidence he will carry it forward with care and clarity.”





