The Ritz-Carlton Yacht Collection Partners with Approach Guides for Co-Branded Digital Marketing
by Dori Saltzman
Photo: The Ritz-Carlton Yacht Collection
The Ritz-Carlton Yacht Collection is the latest cruise line to partner with Approach Guides to provide customizable co-branded websites to travel advisors.
“As interest in ultra-luxury at sea continues to grow, travel advisors are even more essential in helping our guests discover, differentiate, and experience The Ritz-Carlton Yacht Collection,” said Jeremy McClellan, vice president, trade sales & support, The Ritz-Carlton Yacht Collection. “This collaboration with Approach Guides gives advisors the tools to tell our story with accuracy and impact, inspire clients, and convert interest into bookings.”
The co-branded websites are visually rich marketing pages that highlight The Ritz-Carlton Yacht Collection’s global itineraries, extended port stays, and destination-focused experiences. They direct clients to a personalized version of ritzcarltonyachtcollection.com, featuring real-time pricing, availability, and integrated lead capture.
