Tully Luxury Travel Named Crystal Cruises’ #1 Revenue-Producing Agency for 29th Year

Tully Luxury Travel has once again been recognized as Crystal Cruises’ #1 global revenue-producing agency, marking an extraordinary 29 consecutive years as the brand’s top-producing travel partner worldwide. 

For nearly three decades, the Mississauga, ON-based Tully Luxury Travel has worked closely alongside Crystal to deliver highly personalized journeys for discerning travellers around the world. The agency has built one of the most loyal Crystal client bases globally through its deep product expertise, longstanding industry relationships, and commitment to white-glove service. 

The recognition comes at a defining moment for the Crystal brand, as it prepares for the launch of Crystal Grace, its first new ocean ship in 25 years and the first developed under the ownership of Abercrombie & Kent Travel Group. 

Founded in 1988, the Crystal Cruises brand was originally the luxury cruising subsidiary of a large Japanese shipping company. In 2015 it was sold to Asian leisure and hospitality conglomerate Genting Hong Kong, where it expanded exponentially into river cruising, yacht expeditions and private air charters. Genting Hong Kong collapsed in 2022 and the Crystal brand along with two ocean ships was purchased by A&K Travel Group, the parent company of high-end tour operator Abercrombie & Kent.

“For 29 consecutive years, our relationship with Crystal has been built on trust, shared values, and a mutual commitment to delivering exceptional experiences for our clients,” said Mary Jean Tully, Founder and CEO of Tully Luxury Travel. “This recognition is incredibly meaningful to us, and as Crystal enters this exciting new chapter with Crystal Grace, we are proud to continue leading the way in introducing our clients to the very best in luxury cruising.” 

As Crystal’s longstanding top-producing global partner, Tully Luxury Travel is uniquely positioned to guide clients into this next chapter of the Crystal experience. With nearly three decades of firsthand experience selling and servicing the brand, Tully Travel Designers offer an unmatched level of insight, access, and expertise to clients looking to experience Crystal Grace and the future of luxury cruising. 

Over the past year, Tully Luxury Travel has continued its broader brand and operational evolution through investments in digital transformation, enhanced client communication strategies, enhanced personalization capabilities, and a modernized approach to luxury travel storytelling — all while maintaining the highly personalized service the company has long been known for.