Victory Cruise Lines Names Second Director of Marketing
by Dori Saltzman
Paula Michaelides (l) and Carolina Loreto (r). Photo: Victory Cruise Lines
Victory Cruise Lines has named Paula Michaelides as its second director of marketing. She will work alongside current director of marketing Carolina Loreto.
Together, Michaelides and Loreto will share the responsibility for leading Victory’s marketing strategy and execution. Their join focus will include brand positioning, digital and direct-mail initiatives, advertising, communications, and social media.
The two will also develop and implement campaigns directed at travel advisors and consumers.
“Victory Cruise Lines is delighted to welcome Paula Michaelides as she brings a strong blend of industry expertise, creative energy and entrepreneurial spirit to the team,” said John Waggoner, founder and chairman of Victory Cruise Lines. “We look forward to her contributions as we plan our second season and delivering a memorable cruising experience on all five Great Lakes.”
Michaelides brings more than 20 years of marketing experience, with expertise in the hospitality industry, having held senior and consulting roles at Royal Caribbean and Virgin Voyages. Michaelides most recently owned and led marketing for D1 Training Deerfield Beach, a successful boutique fitness center franchise.
