Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Virgin Voyages’ Brilliant Lady Arrives in New York Ahead of Debut

by Daniel McCarthy  September 03, 2025
Virgin Voyages Brilliant Lady Ship sailing next to downtown NYC skyline

Photo: Virgin Voyages

The latest ship from Virgin Voyages, Brilliant Lady, arrived in New York City on Tuesday, becoming the fourth ship for Richard Branson’s cruise line.

Branson was on deck as the ship sailed into New York Harbor, past the Statue of Liberty and down the Hudson River. This entry mirrored the 2021 debut of the cruise line’s first ship, Scarlet Lady. More than 1,200 crew members and 1,200 Sailors joined a chorus of Queen’s “Don’t Stop Me Now,” led by Astrid Jorgensen, creator of Pub Choir, an Australia-based live music group.

The debut has been a long time coming for Virgin. Originally scheduled to enter service in late 2023, the ship’s launch was delayed by a combination of construction, supply chain, and staffing challenges.

The ship will now welcome its first guests on Friday for a Bermuda sailing out of New York. From there, it will embark on fall foliage sailings through the Northeast and Eastern Canada until October.

“Brilliant Lady is the embodiment of everything Virgin Voyages stands for,” said Nirmal Saverimuttu, Virgin Voyages’ chief executive officer. “Like her sister ships, she creates an atmosphere that is joyous, welcoming, and above all, transformative. What happened today was proof of the profound connections that form when you give people permission to be their authentic selves.”

The ship is debuting with seven new and original productions, new dining concepts including Rojo by Razzle Dazzle, and other enhanced offerings.

  
  
Related Articles
Virgin Voyages to Offer First Mate Rates from US$49 Per Night
Must Watch: Brilliant Lady’s 2,400-Voice Arrival in New York City
Virgin Voyages’ BDM Sean Russo Breaks Down New Fare Model
Virgin Voyages Launches Three-Tiered Pricing System, Unbundles Gratuities
Travel Advisors on What They Like About Virgin Voyages’ Brilliant Lady
Kelis Brings Caribbean Vibes to Virgin Voyages’ Brilliant Lady
What to Expect on Virgin Voyages’ New Ship Brilliant Lady
Virgin Voyages offre jusqu’à 825$CA de rabais sur certaines croisières
Here’s the Kicker: Virgin Voyages Sweetens Offer with Limited Time Savings

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Norwegian Cruise Line Reverts Back to “Free at Sea”
Norwegian Cruise Line Reverts Back to “Free at Sea”

Free at Sea includes amenities valuing over $2,000 in savings.

Cunard Unveils 110 New Itineraries for 2027/28
Cunard Unveils 110 New Itineraries for 2027/28

Itineraries include visits to 97 destinations in 47 countries between October 2027 and May 2028.

Explora Journeys Unveils New Visual Identity, Enhanced Website
Explora Journeys Unveils New Visual Identity, Enhanced Website

Each Journey page has been reimagined to offer a comprehensive, one-glance view of key sailing details.

Azamara Cruises Launches Travel Advisor Hotline
Azamara Cruises Launches Travel Advisor Hotline

The hotline connects new-to-Azamara agencies and advisors with a trained contact center team ready to assist with “anything Azamara.”

Great Lakes Region Expecting Record Cruise Growth in 2026
Great Lakes Region Expecting Record Cruise Growth in 2026

In 2026, seven cruise lines and 10 cruise ships will offer Great Lakes sailings.

Scenic Group Launches Wine-Themed Group Amenity Program
Scenic Group Launches Wine-Themed Group Amenity Program

The program offers two tiers of benefits, depending on how big the group is.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences