Virgin Voyages Expands North American Sales Team, Enters Mexico

Virgin Voyages is expanding its sales team, including adding business development managers on the U.S. West Coast and in British Columbia, as well as launching sales operations in Mexico for the first time.

Together, these appointments represent one of Virgin Voyages’ most meaningful sales investments since its launch, the line said. The expansion follows a period of strong commercial momentum, with travel advisor-driven bookings up 27% year over year.

“Our momentum is being driven by First Mates who know how to sell premium travel, and we’re leaning into that,” said John Lovell, board member and senior advisor at Virgin Voyages. “With our full fleet now sailing and demand continuing to grow, this is the right moment to invest behind the partners and markets that are fueling our success. This expansion is about scale with intention.”

Expanding Field Support Across North America

In North America, Virgin Voyages has expanded its field sales team to 16 business development managers, alongside rebalanced territories across key growth markets including California, Texas, and the Pacific Northwest. Let by Koreen McNutt, the expanded footprint is designed to deliver more consistent, high-touch support to advisors.

Virgin Voyages also realigned its director of sales structure, with four leaders now overseeing expanded or newly defined territories as follows: Tamika Bloodworth as director of sales for West U.S., Julia Glick as director of sales for South U.S., Rosalynn Domdom, as director of sales for East U.S., and Sean Russo as director of sales for Canada.

These roles provide clearer ownership at the regional level and ensure sales strategy remains closely aligned with local market opportunity.

Mexico Launch

As part of its broader global strategy, Virgin Voyages is expanding its sales operations into Mexico for the first time. The launch will by led by industry veteran Alberto Muñoz, who will oversee market development and partner engagement.

According to Virgin, the brand has seen a 70% increase in cruisers traveling from Mexico since 2023, as well as a 35% increase in travel advisor bookings tied to Mexican source markets.

“Mexico is a natural next step for Virgin Voyages,” said Alberto Muñoz, director, Mexico & LATAM at Virgin Voyages. “We’re seeing a lot of interest in kid-free, premium experiences, and First Mates here are eager for a product that’s genuinely different. Being on the ground lets us build deeper partnerships and grow the market in a meaningful way.”