Bermuda Tourism Authority Launches Advisor Specialist Program
by Bruce Parkinson
Bermuda has launched a specialist program for travel advisors.
The Bermuda Tourism Authority (BTA) has announced the launch of the Travel Pro Bermuda Specialist Program, a new travel advisor training and sales platform.
The platform aims to provide travel advisors worldwide with an easy, modern way to build expertise, instantly share Bermuda content with clients, and convert interest into bookings.
Designed as an all-in-one digital solution, the Bermuda Specialist Program platform provides advisors with essential resources in one centralized hub, including education, professional marketing materials and real-time sales support.
Once advisors complete their training, users will gain access to the platform’s exclusive Sales Companion experience, which includes:
- Tools to mark key content as favourites.
- Quick search capabilities across resources.
- Updates through the “New & Now” feature.
As an added incentive, advisors who complete the Bermuda Specialist Program by April 30 will be entered into a draw to win a spot on an exclusive Trade FAM trip to Bermuda in Fall/Winter 2026.
“Leisure travel forms the backbone of Bermuda’s future success, and luxury travel advisors are its distinguished ambassadors,” said Chris Keane, Director of Sales at the Bermuda Tourism Authority.
“This program is designed to immerse travel advisors in the essence of Bermuda’s exclusive luxury experiences — from world-class resorts and private yacht excursions to bespoke cultural and culinary offerings. Participants will gain the expertise and insider knowledge needed to curate extraordinary journeys that reflect Bermuda’s sophistication, serenity, and timeless allure.”
How advisors can get started:
Visit bermudaspecialist.com
- Register using a valid email address.
- Choose web access or download the iOS/Android app.
- Complete foundation training to unlock RETAIN, PROMOTE, and SELL channels.
- The platform is also accessible via TravPRO Mobile’s travel advisor super-app, TheSOURCE.
For more information about Bermuda, click here.
