Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Explore Worldwide Reveals Trending Destinations for Canadians this Summer

by Bruce Parkinson  April 03, 2025
Explore Worldwide Reveals Trending Destinations for Canadians this Summer

Canadians are choosing Europe in all its flavours this summer, says Explore Worldwide.

Small group adventure tour operator Explore Worldwide says recent booking trends reveal that Canadians are craving an experiential style of travel that will feed mind, body and palate this summer. The company is encouraging demand with a new promotion of up to 20% off on select tours.

Explore says travellers are seeking out European adventures through a culinary lens, from cycling the vineyards in France’s Loire Valley and Croatia’s Dalmatian coastline to culinary deep dives in Tuscany and Sicily in Italy, and beyond. 

Katy Rockett, Explore Worldwide
Katy Rockett, Canadian Regional Director, Explore Worldwide. Photo: Explore Worldwide

“Canadian travellers have an appetite for immersive experiences that connect them more deeply with the local culture around them, and food is often the gateway,” says Katy Rockett, regional director of North America. “This, with the added air of adventure, gives travellers a taste of the chosen destination and opportunity to experience it in new ways.” 

Rockett says bookings for European tours are up 23% year-over-year, with particular demand for cycling adventures and culinary-centred tours. 

Explore Worldwide is offering a Great Europe Getaway promotion of up to 20% off per person, land-only, on select small group adventures across Europe, Turkey and Georgia starting this summer for travel through fall. Bookings must be made by April 10 for travel between June 1 through November 30.

Explore Worldwide’s Great Europe Getaway offers savings of up to 20%.

A sample of top European escapes this summer include:  

The eight-day Taste of Sicily – Palermo to Syracusa leads guests on a gastronomic journey of Sicilian street food in Palermo and a hands-on cooking lesson during an overnight stay in a Masseria, or farmhouse and agricultural estate. Additional tour highlights include chocolate tasting in Modica and overnight on Ortygia Island for a special Syracusa seafood dinner. Rates start from CA $3,060 per person, with departures available from April through October.  

The 12-day Walks and Wine Tasting in Spain and Portugal tour starts in Madrid and culminates in Porto. The tour brings travellers through the limestone canyon lands of Duraton River Natural Park and to the heart of Ribera del Duero wine region. A train ride takes guests through Douro Valley followed by a walk in Arribes del Duero Natural Park and a wine tasting in an underground bodega. Rates start from CA $3,290 per person, with departures available May through October.   

Known to have some of the best cycling infrastructure in France, the new eight-day Cycling in France – Loire Valley has travellers pedaling 253 km along scenic ‘Voies Vertes’ or dedicated low-traffic routes. Highlights range from stops for wine tasting in Vouvray and Bourgeuil and stops at grand Loire Valley chateaus of Chambord and Cheverny. Rates start from CA $2,540 per person, with departures available from June through September. This trip includes e-bike options. 

  
  
Related Articles
Avalon to Launch Three New Cruise & Tour Combos for 2027
Tauck Expands France Offerings for 2027 With New Champagne and Alsace Journey
Taiwan Stakes Claim as Safe, Easy Destination for Outdoor Enthusiasts
Transat Launches Summer Sale on All-Inclusive South & Europe Packages
With River Demand High, Avalon Spotlights Last-Minute & Early-Booking Options
Trafalgar Launches Summer Sale with up to 30% Off on 2026 River Cruises
Tauck Launches Women-Only Departures for Europe 2026
Europe’s Peak Season Is Losing Ground With Affluent Travelers
Holland America Says Europe Cruises Are Surging for 2026
Wine & Dine Sublime: Scenic Introduces 2026 Tastes of Discovery Series

MOST VIEWED

  1. BREAKING NEWS: Flair Airlines Names Nicole Bursey as President of Flair Vacations
  2. Flair Names Jamie Fox Director, Agency Sales and Partnerships
  3. HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel
  4. WestJet Cuts 15 U.S Routes Amid Declining Demand for Transborder Travel
  5. Katy Perry Praises Air Canada Crew After Witnessing Mid-Air Medical Emergency
  6. Nexion Hosts First Canada-Only Travel Advisor Event


Top Stories
Club Med Delivers a Profitable 2025 Despite Global Challenges
Club Med Delivers a Profitable 2025 Despite Global Challenges

Club Med reported strong 2025 performance with 1.4 million travellers, higher occupancy and rates — and big expansion plans.

CATO Expresses Strong Support for the Indigenous Tourism Association of Canada
CATO Expresses Strong Support for the Indigenous Tourism Association of Canada

CATO is urging continued federal support for Indigenous tourism, highlighting ITAC’s vital role in economic reconciliation, cultural preservation and community-based tourism growth.

Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions
Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions

Adventure Canada’s 2027 Pacific Northwest expeditions offer immersive small-ship journeys through Haida Gwaii and the Great Bear Rainforest, emphasizing culture, wildlife and ecology.

Avalon to Launch Three New Cruise & Tour Combos for 2027
Avalon to Launch Three New Cruise & Tour Combos for 2027

Avalon Waterways is expanding its 2027 Cruise & Tour lineup with three new European itineraries combining guided Globus land tours and immersive river cruises.

Survey Finds Canadians Cooling on Summer Travel Spend
Survey Finds Canadians Cooling on Summer Travel Spend

A new TD survey finds rising fuel and living costs are prompting Canadians to cut summer travel spending, prioritize local travel and rethink vacation budgets.

Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities
Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities

Running from May 25 to 31, Sun Week offers savings of up to 45% on select vacation packages for travel between June 1 and October 31.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
A Conversation with Hyatt Inclusive Collection’s Amanda Morris and John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences