Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Travel Advisors on What to Expect Riding Brightline

by Jill Schildhouse  March 29, 2024
Travel Advisors on What to Expect Riding Brightline

Photo: Ceri Breeze / Shutterstock.com

Floridians and tourists looking to travel the state in style without the hassle of driving or parking are leaning into a new solution: Brightline. This new high-speed passenger train services five destinations in South Florida, beginning or ending in Miami and Orlando, with stops in Aventura, Fort Lauderdale, Boca Raton, and West Palm Beach.

“I’ve personally used it for business trips down to South Florida from Orlando, and I’ve used it to get to South Florida for a cruise,” said Scott Wismont, CTA, owner and luxury travel advisor of Rainbow Getaways. “The Brightline option is excellent for those who don’t need a car in South Florida, like when heading down to take a cruise out of one of the South Florida Ports.”

Two different ticket types 
Rides on the Brightline train come in two classes: Smart and Premium. Smart fare (the more affordable option) still comes with business-class amenities, including complimentary onboard Wi-Fi, hand-stitched leather seats, and multiple power and USB outlets at each seat. With premium fare, you’ll get all that, plus as a first-class passenger, you’ll also get complimentary snacks and beverages and access to the premium lounge at the station.

“My clients have loved the experience,” said Wismont. “The Smart class appeals to those heading down for vacation or other social activities in South Florida. They raved about how comfortable the seats were, the fast Wi-Fi, and how easy it was to arrive and get on the train. The Premium class works excellently for those who need extra space to work; the additional legroom gives a larger table to work on.”

Riding from Orlando to Miami on a Smart ticket could cost as little as $78 roundtrip if you choose the least-expensive dates and times (or $198 with a Premium roundtrip ticket), but those may not always work with your schedule or tickets could be sold out if you didn’t plan. The increased fare at peak times can add up quickly — to upwards of $298 for a roundtrip Smart ticket and $388 for Premium.

When deciding between which class of ticket to purchase, also compare the cost to flights between Orlando and Miami — Wismont told TMR that Brightline is not always the best deal: “Given how competitive flight prices are compared to the Brightline service, I always weigh the options of if it’s better to fly or train down from Orlando. This is even more relevant as you get closer to travel when Brightline’s prices increase above what it would cost to fly.” 

What to expect at the station 
A far cry from the train stations of yore, Brightline stations are bright and airy with plenty of space and the amenities busy travelers crave. Passengers will find garage parking (extra fee), complimentary Wi-Fi, touchless turnstiles that work via your ticket barcode (accessible via an app for your smartphone you should download ahead of time), and ticket kiosks for those who didn’t book ahead.

The snack shop called >>MRKT is flush with grab-and-go options, while Mary Mary Bar is the perfect spot to spend some time with a craft cocktail and full meal service (think: sandwiches, salads, empanadas, flatbreads, and specialty coffees).

Just like at an airport, your bags will be scanned, and you’ll walk through a metal detector — but you can bring full-size liquids with you, and you don’t need to remove your shoes. You can bring your luggage on board to stow in the designated spot on each car, no matter if it’s oversized or not (fees may apply, depending on your ticket class). Brightline is ADA-accessible with level boarding to accommodate wheelchairs, strollers, and wheeled bags.

No matter which ticket class you purchase, you’ll have a comfortable wait at the station — but the best part of the Premium experience is access to the Premium Lounge. This quiet space includes plenty of comfortable seating and complimentary drinks and bites that are replenished regularly and rotated throughout the day. You can even book a private conference room if you’re working on the road and have a meeting that can’t wait until your vacation is over.

What to expect onboard 
Listen for your departure announcement, as that’s your indication that it’s time to head downstairs and onto the platform. All of the cars are clean, comfortable, and spacious. Smart class ticket holders may purchase drinks and snacks onboard. Premium ticket holders from Orlando to Miami are given a moist towelette to freshen up with, and complimentary food and beverage service throughout the ride — such as a sandwich, caprese salad, fruit cup, and macaron.

The ride is mostly smooth, though you will hear the train’s horn blast regularly as it crosses intersections. Each stop at the various train stations only lasts a few minutes and you’re off again.

The onboard service is another bright spot. “Brightline employees make the experience a true delight,” said Wismont. “It’s refreshing to interact with them, and because the ride is 3.5 hours, it’s much more relaxed than flight attendants are on a 30-minute flight.”

For clients who aren’t interested in making a long drive, sitting in traffic on the turnpike or interstate, and don’t want the hassle of dealing with an airport, Brightline can be an easy and economical way to connect to many of Florida’s most sought-after destinations. It’s especially handy when taking back-to-back cruises out of different ports or when doing a progressive vacation from Disney to the beach.

  
  
Related Articles
The 5 Best Things to Do at Epic Universe if You Don’t Ride Rollercoasters
Brightline Increases Commission to 20%
Brightline Unveils Loyalty Program and Partners with Loews Hotels
Floating Bungalows Offer Private Luxury in the Florida Keys
What to Know About Universal Orlando’s Epic Universe Opening May 22
American Cruise Lines Christens New Ship American Legend in Key West, Florida
VoX International Adds Daytona Beach to Roster
First Look at “Revolution: A Celebration of Prince” Coming to Norwegian Aqua
Villatel Orlando Resort Sets a Grand Opening Date
Visit Florida CEO Dana Young Announces Retirement

MOST VIEWED

  1. La Liste Reveals Top 10 Hotels in the World for 2025
  2. Delta Air Lines Clarifies Schedule Change Policy for Travel Agencies
  3. Certares Takes Full Ownership of Avoya Travel, Andersons Depart
  4. American Airlines Launches First Touchless ID Lanes
  5. Former Virgin Voyages Head of Sales John Diorio Lands New Role at Celestyal
  6. Delta Is Now Requiring Agencies to Acknowledge and Accept Schedule Changes in PNR


  1. 8 Things to Know About Azamara Cruises
  2. Nothing But Clear Skies for the Cruise Industry
  3. Xanterra Travel Collection Names New CIO & Corporate Director of Sales
  4. First Tropical Storm of Hurricane Season Could Hit Caribbean Next Week
  5. ACTA: Impact of U.S. Tariffs on Canada’s Travel Industry Will Be Worse Than Pandemic
  6. South Africa Responds to Updated U.S. State Department Travel Advisory
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
The Top 11 Hottest Adventure Tours of 2025 (So Far)
The Top 11 Hottest Adventure Tours of 2025 (So Far)

Top tour operators talk their best-selling products for 2025.

U.S. Issues Travel Alerts for Myanmar & Thailand Following Earthquakes
U.S. Issues Travel Alerts for Myanmar & Thailand Following Earthquakes

On Friday, March 28, a 7.7 magnitude earthquake struck Burma in Myanmar, with tremors felt in neighboring Thailand and China.

Free Roundtrip Airfare from AmaWaterways for Egypt River Cruises
Free Roundtrip Airfare from AmaWaterways for Egypt River Cruises

Your clients can get free air on select 2025 and 2026 cruise and land journeys.

U.S. Secretary of State Promises to Reevaluate Jamaica Travel Warning
U.S. Secretary of State Promises to Reevaluate Jamaica Travel Warning

The U.S. State Department has told Americans to “reconsider” travel to Jamaica since July 2024.

What to Expect from Celestyal’s Middle East Desert Day Cruises
What to Expect from Celestyal’s Middle East Desert Day Cruises

With its first-ever Arabian Gulf season wrapped up, here’s everything your clients need to know about Celestyal’s offering in the region.

Tahiti Tourisme Appoints New CEO
Tahiti Tourisme Appoints New CEO

The new CEO currently serves as the organization’s CMO.

TMR OUTLOOKS & WHITE PAPERS
View All
industry spotlight
https://img.youtube.com/vi/ZAyJC8YgIYQ/0.jpg
Why Travel with HX: The Future of Expedition Cruising
Advertiser's Voice
The Collette Premium Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences